German Mail Order Catalogs with Boys Clothings: The 1930s


Figure 1.--This German 1935 advertisement offered grey overcoats for boys and girls in several styles. They came in both single- and double-breasted styles. We are not sure what the company was.

German mail order catalogs offer a very useful time line on changing fashion trends. We have an interesting page, I think--a page from a German catalog of boys' and children's clothing published in 1935. It was for winter clothes. I don't know the name of the catalog, but I suspect it might be Quelle. The top panel shows various kinds of boys' overcoats and outdoor wraps for boys and girls . Notice the cape. All the boys wear the standard flat cap. Unfortunately we do not have any of the ad copy from the page descibing the clothing. We notice Breslauer Hausfrau offering play suits or short sets called Blusenanzug in 1936. They were done in the button-on style for younger boys.

1930s

We have found some items that seem to be from the 1930s, but are not actually dated. One item is children's hose supporters for long stockings. They were from the 1930s and mounted on the original card as they would be purchased in a shop. We suspect that this product was typical of commercial hose supporters during the entire decade.

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1931


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1935

We have an interesting page, I think--a page from a German catalog of boys' and children's clothing published in 1935. It was for winter clothes. I don't know the name of the catalog, but I suspect it might be Quelle. The top panel shows various kinds of boys' overcoats and outdoor wraps for boys and girls . Notice the cape. All the boys wear the standard flat cap. Unfortunately we do not have any of the ad copy from the page descibing the clothing.

1936

We notice Breslauer Hausfrau offering play suits or short sets called Blusenanzug in 1936. They were done in the button-on style for younger boys.

1937


1938


1939

A magazine advertisement from leyle, an important manufacturer, offered short sets for younger boys in 1939. We also note some long stockings and the packages marketed in Germany about 1939 or '40. The company appears to be Hetko and the brand appears to be Jeliglas. The stockings are offered in browns and dull greens. There is also a pair of shorter-length white socks. Long stockings wew worn by boys and girls. Images like this are helpful because they give ome idea as to the actual colors of the stockings. Most period photographs are black and white.






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Created: October 5, 2003
Last updated: 3:47 AM 12/25/2007