Figure 1.--The gingham smock on the left was for boys and girls. The smock on the right was just for girls.

Au Printemps is a Paris deparment store. We know very little about the store at this time. We know that it was operating in 1924, but do not know just when it was founded, but it has operated for many years. The large newspaper ad suggests that it was an important store. A French reader reports that Le Printemps is one of the best known big Paris department stors. It continues to be an important Paris store. It is popular with both French and foring clintele. A French reader reports that they have had beautifull children's garments such as rompers. It is located at Boulevard Haussman in the center of Paris not far from Les galeries Lafayette and the Samaritaine". In this area there are many luxury stores with generaly rather expensive merchandize. Printemps holds fashion shows in an auditorium that seats 300 people. Along with Galeries Lafayette, Printemps is the other huge Paris department stores, with three buildings devoted to the home, to menswear and to women's fashion. The women's store boasts the largest accessories department in Paris and a huge range of labels. Fash-pack luxury labels fill floor 1, Miss Code on floor 5 is aimed at teenagers. After a two-year face lift, the men's store is as good looking as some of its customers; the Paul Smith-designed World Bar is on floor 5.

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Created: January 6, 2002
Last updated: January 7, 2002