Figure 1.--Here we see a modern, prosperous family on a picnic, but notice how they are dressed. They are not formally dressed as might have been the case in the early-20th century, but they also are not casually dressed. Diet Rite clearly believed that mothrs wanted the family looking smart even for a picnic. The ad wanted to show Diet Rite as a classy beverage choice. Mom and the daughter wear summer ginham dresses. Dad and the son wear collared shirts, slavks nd larger shoes. The boy wears rather formal slack-like short pants. After this by the 1970s, picnic scenes will be much more casual.

We see lots of soda ads in the 1960s. Diet Rite was an erly brand of diet (no-calorie) soda--carbonated soft drinks. It was originally distributed by the Royal Crown Cola companay. It was introduced in 1958 and initially released in selected locl markets as a dietetic product. It was then introduced nationwide and marketed as a healthful beverage in 1962. This ad appered soon after. The original Dier-Rite formula was sweetened with cyclamate and saccharin. Diet Rite still exists and is distributed by Dr Pepper Snapple Group. The market here is, however, very small, the category dominated by Coke and Pepsi diet products. Unlike some other producuts, soda they were sometimes aimed at the children, like the numerous Coke and Pepsi Scouting ads. This one for Diet Rite, however, was, however aimed at moms. Here we see a modern, prosperous family on a picnic, but notice how they are dressed. They are not formally dressed as might have been the case in the early-20th century, but they also are not casually dressed. Diet Rite clearly believed that mothers wanted the family looking smart even for a picnic. The ad wanted to show Diet Rite as a classy beverage choice. Mom and the daughter wear summer ginham dresses. Dad and the son wear collared shirts, slavks nd larger shoes. The boy wears rather formal slack-like short pants. After this by the 1970s, picnic scenes will be much more casual.

Created: 8:28 PM 2/27/2015
Last updated: 8:28 PM 2/27/2015