The Colts 1968-69 winter catalog offered both traditional and trendy styles. Many were sourced on the continent, but some were from America and Britain. The winter catalog of course included a lot of cold weather clothes like jackets and warm fabrics like
corduroy. The catalog offered clothes for boys from 4 to 16 years old, changed in response to demand from the original 8 to 18 years.
French shirts predominated, but one -- the brushed-cotton button-down 'Madox'
-- was from Portugal., and the plaid 'Braemar' was British. From France came
the striped 'Aumerle' , 'Rusty' and 'Anjou', as well as the popular 'Shane'
needlecord shirt. 'Galba' was in a brushed-cotton herringbone. One of the
models wore a cord baseball cap by Charlie Brown.
For a British winter, predictably, quite a range of sweaters was offered,
including 'turtlenecks' (slightly raised crewnecks) and polo-necks. As Colts
was casual-only, no V-neck sweaters were offered -- the common style for
schoolboys with ties. 'Paladin' and 'Hannes' (Austrian) sweaters are shown
in Figure 1.
These, too, were from several countries, and by no means all were, as in
America, in denim. The basic 'Rawhide', in tough navy denim, was,
surprisingly, Danish. Semi-hipster cotton-twill jeans came from the
manufacturer Rok in Spain, as did the best-selling 'Orley' jeans in
needlecord, and scrubbed-denim jeans in soft colours --including tomato
soup!. Flared-bottom 'Seadog' jeans were from Lybro (British ), and there
were 'super-jeans' in random-wale corduroy.
Short trousers remained common for casual summer wear, and a wide variety were offered in the summer catalogs. Some English boys still wore shorts in cooler weather as well. Colts offered three types. 'Arno' bush shorts,
with a profusion of pockets, were available in lightweight denim, or in beige
or old-gold satin drill. A new type of cord shorts, 'Barney', made its bow,
now made in England but based on French models; it came in grey, mid-brown
and olive. Also in continental cut, 'Jumbo' , in chunky 'elephant-cord' (4
ribs to the inch), was in beige, brick-red, olive-grey, petrol-blue and
chocolate. Jumbo, by the way, did not imply 'for the heftier boy' -- see
Figure 1.
Colts offered a wide range, in flannel, polyester/wool, wool worsted and
corduroy. Some were cut in jean style, others more traditionally. One had
big belt-loops. Manufacturers from France, Denmark and the Netherlands
featured strongly. Most were in solid colours, but stripes and herringbones
were also offered.
Figure 2.--Colts offered suits in bith trendy and traditional styling. By the 1960s, most boys wore long pants suits. Note the destinctive 1960s footwear. |
Casual jackets began to appear in the 1950s and were common by the 1960s:
Colts offered several. Western styles were the most popular, but anoraks
were also available (quilted nylon) and safari jackets (but no pith helmets).
Materials included denim, corduroy, and of course British tweed. One of the jackets (Oakley) looks rather like the cord jackets worn at several preparatory schools. It was available in cream, purple, grey, smokey, olive, chocolate, navy, or black. It was made to be worn with matching needle point jeans. Another cord jacket (Tex) had more contemporary styling like a stand-uo collar.
Other items included suits and coats, plus tracksuits, boiler-suits, judo
bathrobes, capes and belts (money and dragoon). There was even a corduroy
baseball-cap called "Charlie Brown".
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