Figure 1.--Here we see one of the square foemat prints that were popular durun the 1950s-kate 80s. This one is dated 1968. Probanly taken bu the Kodak Instimatic.

Early snapshots adopted the rectangular shape that were used by the CDVs and cabinet cards that dominted photograohy (1860s-90s.) This did not change until new cabinet card mount styles appeared at the turn-of the 20th centur and we see varied shaped cabinet cards for the first time. The initial Kodak Brownie snapshots were done as rectanhular 3 X 5 in prints. This was the standard shape of snapshot prints for the first half of the 20th century. The print here is a good example, although the white margin is exceptionally large (figure 1). Many at first were done as post-card back prints. We begin to see square cabinet cards prints at the turn of the 20th century, but we have not found many square snapshots until much later. Kodak came out with a new Brownie, the Brownie Hawkeye (1949) which produced square (3.5 X 3.5 in ) prints. It proved very popular (1950s). Kodak replaced the Brownie with the Instimatic which also produced square prints (1963). Kodak still dominated American photography at the time. As a result, a substantial portion of low-end family snapshots were taken by these square format cameras (1950s-80s). There were still many of te ectanhulat prints as well. Parents more interested in photpgraphy used mosrly 35 mm film producing the familiar rectangular (3 X 5 in ) prints. After the late-1980s, we no longer see the square prints to any extent.

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Created: 8:03 AM 6/2/2020
Last updated: 8:03 AM 6/2/2020