Figure 1.-We note an Eton's ad for the boys' (or youth's) suits which appeared in the 1916. By "youths" Eaton's means boys in their upper teen years--ages 16 to 20. They were all long pants suits.
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Figure 1.-We note an Eton's ad for the boys' (or youth's) suits which appeared in the 1916. By "youths" Eaton's means boys in their upper teen years--ages 16 to 20. They were all long pants suits. |
We note an Eton's ad for the boys' (or youth's) suits which appeared in the 1916. By "youths" Eaton's means boys in their upper teen years--ages 16 to 20. They were all long pants suits.
T. Eaton's was a well known Toranto department store. Their catalogs provide a good indication of the styles popular in Canada at the time. This Canadian retailer began publishing mailorder catalogs in 1881, at least that is we begin noticing them. We have catalogs from the 1970s, although we do not know about the company's current status. The 1970s catalgs were full of clothes which look like American styles. Timothy Eaton, founder of the huge all-Canadian department store
chain bearing his name, was an Irish immigrant born on a tennant farm in northern Ireland. He was born in 1834 and followed his brothers to Canada in 1854. His brothers had opened a small dty goods store in St. Marys. Timothy Eaton began his business with a small dry goods business in Toronto during 1869. He built a giant retail store in Ontario’s capital city along with a country-wide mail-order business and a big new branch store in Winnipeg, by the time of his death in 1907. The Winnipeg branch was the first of many branches. Eaton Company business establishments eventually spread all across Canada when Timothy’s family successors extended the Eaton
empire. Timothy masterminded the company during the crucial period of its early development, spanning nearly 40 years. It was Timothy who implemented the concept of the "Department Store", in Canada, a concept which were already flourishing in London, Paris, and New York.
We note an Eton's ad for the youth's suits which appeared in the 1916. By "youths" Eaton's means boys in their upper teen years--ages 16 to 20. They were all long pants suits. All we have is a s small image. We can thus not make out the full ad copy. The headings of ad copy as best we can make out reads, "Youth's Serviceable Suits of To-Day's Smart Style at Small Price
Upper Left: Neat Dressy Serge $9.75
Upper Right: Right Style Norfolk Suit $8.00
Upper Left-Center: A Brown Tweed of Keen Value $4.90
Upper Right-Center: Note This Smart Dark Grey Tweed $8.75
Lower Left: Natty, Style Double-Breasted Tweed $5.75
Lower Right: English Tweed Built for Wear $8.25." While these were all long pants suits, we believe that there may have been knicker suits for older teenagers during the 1910s. We can , however, not yet cnfirm this as we do not have access to the actual 1916 Eaton's catalog.
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