Depuis Brothers Catalog: Hoisiery (Canada, 1945-46)


Figure 1.--We note a French Canadian catalogue that offered Depuis Brothers long stocking and golf socks in their 1945-46 Fall and Winter catalog.

We note a French Canadian catalogue that offered Depuis Brothers long stocking and golf socks in their 1945-46 Fall and Winter catalog.

Depuis Brothers

The Depuis Brothers was located in Quebec. It seems to have been a store with a French-spealing clientelle, at least their catalog was published in French. Idon't know if they had a comparable English-language catalog.

Hosiery

The store offered long stocking and golf socks.

Catalog

The Depuis Brothers offered the long stockings and golf socks on page 26 of their 1945-46 Fall and Winter catalog.

Gender

The stockings, with a few exceptions, are for both girls and boys.

Age

The hosiery was offered in sizes from 5 1/2 (about 3 or 4 years old) to 10 (about 15 or, in some cases, 16 years of age).

Material

Most of the stockings are wool or wool and cotton mixture.

Styles

The so-called "golf stockings" are knee length socks worn by both boys in girls although a few models are for boys only. The illustrations seem to show them being worn with bare knees (short trousers and skirts are therefore implied) although knickers or "breeches" were also worn in Canada and these knee-length stockings could be worn with them as well as shorts. Ten different varieties of long stockings are advertised. Eight different styles of knee socks are shown, all of them with turnover cuffs. The majority of the knee socks are prominently ribbed as are many of the long stockings as well.

Ad Copy

Here is the ad copy for the Depuis Brothers hosiery page with long stockings and knee socks.

Bas de laine Worsted très appréciés des enfants (Top center)

The Depuis ad copy read, "Chauds, comfortable, pratiques! Ce sont des bas comme ceux-ci qu’une maman exige pour le confort et la chaleur de ses enfants Durant les jours rigoureux d’hiver. Vos serez surprises e ravies de la longueur, de la qualité et de lar durée de ces bas a grosses cotes qui son vendus au prix des bas de moindre qualité. Couleurs: noir, chameau. Pointares: 7, 7 ½, 8, 8 ½, 8, 9 ½, 10. 112A448 75 cents." That translates in English as, "Wool worsted stockings much liked by children. Warm, comfortable, practical. These are stockings like those mother insists upon for the comfort and warmth of her children for fiercely cold winter weather. You will be surprised and delighted by the length, the quality and the durability of these stockings bought in bulk quantities and sold at the price of much cheaper stockings. Colors: black, light tan. Sizes 7 to 10."

Voici une seleine sans precedent (Top right)

The Depuis ad copy read, " Coton and laine Worsted. C’est le temps de faire de bonne economies, en achetant plusieurs paires de ces bons bas de cotton et laine, à cotes moyennement larges. C’est une réelle occasion pour des bas de cette qualité, qui vous son offerts a un aussie bas prix. Ils seront très chaud et confortables pour l’hiver. Couleurs: noir, chameau. Point.: 6, 61/2, 7, 7 ½, 8, 8 ½, 9, 9 ½, 10. 112A418. Prix, la paire 63 cents." This translates in English as, "Here is a mixed texture value without precedent—Cotton and Wool worsted. It’s the time to economize in buying several pairs of these excellent cotton and wool stockings, purchased in large quantities. It’s a special occasion for stockings of this quality offered to you at a quite low price. They will be warm and comfortable for winter. Colors: black and light tan."

Un assortiment (Top left)

The Depuis ad copy read, "Un assortiment incomparable de bas en tricot à cotes fines de cotton et laine pour garcons et fillettes. Mesdames, profitez de cette aubaine qui vous est offerte pour provision de bas pour vos enfants. Vous les desirez parce qui’ils sont bon marche et d’une qualit QUOTE   qui sera de bonne durée. Achetez ou vous obtenez entire satisfaction, la meilleure valeur et un bon service. Depuis es l’endroit tout désginé. Bas de cachemire cotton et laine, pied uni. Couleurs: blanc, chameau. 112A452. Point: 4, 4 ½, 5, 5 ½. La paire. 27 cents. Couleur: noir, chameau 112A454. Point: 6, 6 ½, 7. 7 ½,. La paire 33 cents 112A456 Point.: 8, 8 ½, 9, 9 ½, 10. La paire 39 cents. Bas de cachemire laine et cotton, pied sans couture. Couleurs: blanc, chameau. 112A432. Point.: 4, 4 ½, 5, 5 ½. La paire 33 cents. Couleurs: noir, chameau 112A434 Point.: 6, 6 ½, 7, 7 ½. La paire 45 cents. 112A436 Point.: 8, 8 ½, 9. 9 ½, 10. La paire 55 cents. This translate in English as, "Ladies, profit from the right we offer you for the provision of stockings for your children. You will want them because they are good value, of good quality, and durable. Buy where you obtain complete satisfaction, the best value, and good service. DEPUIS Bros. is the place for you."

Long stockings--no caption (Center second row

This is the second row block with long stockings, but there is no caption.
Bas de cachemire a cotes fines (left): The Depuis ad copy read, "Bas a cotes fines, en cachemire laine et cotton peigne, d’une duree excellente et du’n prix avantageux. Pieds unis, bouts et talons renforces. Appreciable pour garcons et filettes. Au prix offert, vous vous haterez d’en commander plusierus paires a la fois. Couleurs: blanc, chameau. Pointures: 4, 4 ½, 5, 5 ½. 112A430 Prix, la paire 33 cents." This translates in English as, "Fine textured cashmere stockings. Fine cashmere wool and cotton mixture, excellent durability and priced advantageously. Seamless feet with reinforced heels and toes. Appropriate for boys and girls. At the price offered, you will hurry to order several pairs at a time. Colors: white, light tan."
Cachemire laine et cotton (center): The Depuis ad copy read, " Bas de cahemire laine et cotton a cotes fines, pieds uni, pesanteur moyenne. Couleurs: crème, chameau. 112A438. Pointures: 4, 4 ½, 5, 5 ½. La paire. 45 cents. Couleur: chameau. 112A440. Pointures: 6, 6 ½, 7, 7 ½. La paire 59 cents. Couleurs: noir, chameau 112A444. Pointures: 8, 8 ½, 9, 9 ½, 10. La paire 76 cents." This translates in English as, "Cashmere wool and cotton. Wool and cotton cashmere stockings in fine texture, seamless feet, medium weight. Colors: cream, light tan (45 cents); light tan (59 cents); black, light tan (76 cents)."
Bas en coton pour garcons et fillettes (right): The Depuis ad copy read, "Ces bas en coton a cotes fines, avec pieds unis, de texture solide, conviennent pour enfants. Ils procureront le confort desirable et pour le prix, vous aurez une valeur dont vous serez surprise. Couleurs: chameau, noir. Pointures: 6, 6 ½, 7, 7 ½, 8, 8 ½, 9, 9 ½. 112A400. Prix, la paire 29 cents." This translates in English as, "Cotton stockings for boys and girls. These cotton stockings of fine knit with seamless feet, plain texture, are well suited to children. They will bring desirable comfort and for the price you will have a value that will surprise you. Colors: light tan, black."

Bas de bonne durée (Left corner)

Here are four types of long stockings. The caption read "Bas de bonne durée". This means, "Good wearing hosiery".
Cachemire coton et laine pour enfants (upperleft): The Depuis ad copy read, "Left column: . Nous vous recommandons, pour vos garcons et filettes, ces bas de tricot a cotes fines, car ills son d’une texture resistante et fourniront un bon service. Bien finis avec bouts et talons renforces. Une value marquee a un priz attrayant. Couleurs: noir, chameau. Pointures: 6, 6 ½, 7, 7 ½ 112A412 Prix, la paire 35 cents." This translates as, "Stockings of good durability. Cotton and wool cashmere for children. We recommend these finely ribbed stockings for your boys and girls, for they are hard wearing and will provide good service. Well finished with heels and toes reinforced. A remarkable value at an attractive price. Colors: black, light tan."
Laine worsted et coton de qualite extra (upper right): The Depuis ad copy read, "Les mamans economes voudront acheter ces bas de laine worsted et coton; epais tricot a cotes jusqu’au bout du pied. Couleurs: noir, chameau. 112A406. Pointures: 6, 6 ½ La paire 49 cents. 112A408. Pointures: 7, 7 ½ La paire 57 cents. 112A410 Pointures: 8, 8 ½, 9. 9 ½, 10. La paire 65 cents." This translate into English as, "Worsted wood and cotton of extra quality. Econcomically minded mothers will wish to buy these stockings of worsted wool and cotton; wide ribbed to the toes. Colors: black, light tan."
Bon marché, durée et satisfaction (lower left): The Depuis ad copy read, "Ces bons bas de coton sont d’un prix modique, a la portée de toutes les bourses; ils seront de durée satisfaisante. Tricot a cotes larges jusqu’au bpit du pied. Couleurs: noir, chameau. Pointures: 6, 6 ½, 7, 7 ½, 8, 8 ½, 9, 9 ½, 10. 112A414. Prix, la paire 22 cents." This translates into English as, "Good value and satisfaction. These good cotton stockings are modishly priced according to all exchange calculations. They will wear satisfactorily. Wide cotton ribbing to the feet. Sizes from 6 to 10.
(lower right):

Préparez vos enfants pour l’hiver; bas chauds et résistants (center right)

This is the first box of knee socks. The Depuis ad copy read, "Bas golf en tricot de coton mélange, revers de couleurs formant cercle. Couleurs: brun et blanc, noir et blanc. Pointures: 7, 7 ½, 8, 8 ½, 9, 9 ½, 10. 112A446. Prix, la paire 29 cents. Bas golf de coton et laine: “Shoddy”; bonne pesanteur. Revers de coulerus contrastantes. Couleur gris bruyere. Pointure: 8, 8 ½, 9, 9 ½, 10. 112A424. Prix, la paire 45 cents. Bas golf, en laine et coton, tricot uni avec revers constrastants, de bonne fabrication. Couleurs: brun, marine, gris. Pointures: 6 ½, 7, 7 ½, 8, 8 ½. 112A404. Prix, la paire 49 cents. Bons bas golf en laine worsted et coton, tricot de bonne pesanteur, revers attrayants. Qualité et durée. Couleurs: gris, foncé, brun, marine. Pointure: 7, 7 ½, 8, 8 ½, 9, 9 ½, 10. 112A426. Prix, la paire 69 cents." This translates into English as, "Prepare your children for winter; warm and long-wearing stockings. Golf stockings in ribbed cotton mixture, contrasting colors on cuff. Colors brown and white, black and white. Golf stockings of cotton and wool. “Shoddy” look. [I’m not sure what this means.] Good weight. Cuffs of contrasting colors. Brownish gray. Golf stockings, cotton and wool. Ribbed with contrasting cuffs. Colors: brown, marine [blue], and grey. Good manufacture. Good cotton and wool golf hose. Ribbed with contrasting cuffs. Good weight. Attractive turnovers. Good quality and durability. Colors: gray, dark gray, brown."

Voici des bas golf practique et très recommandables (Bottom right)

Here are several types of Bas golf/Knee Socks. The Depuis ad copy read, "Bas golf, en laine et fil choisie, tricot a cotes jusqu’au bout du pied, confortables et de belle apparence; jolis revers de couleurs attrayantes. Couleurs: brun, marine. Pointure: 6 ½, 7, 7 ½, 8, 8 ½, 9, 9 ½, 10. 112A450 Prix, la paire 59 cents. Faites le choix de ces bon bas golf, en coton fort et choisi, pour garcons et filettes. Revers doubles, tricot a cotes larges. Couleurs: bleu, brun, rouge vin. Pointure: 7, 7 ½, 8, 8 ½, 9. 9 ½, 10. 112A428. Prix, la paire 39 cents. Bas golf de coton et laine worsted, tricot a cotes jusqu’au bout du pied; jolis revers de fantasie. Couleurs: brun, gris, bleu. Pointures: 7 à 10. 112A416. Prix, la paire 65 cents." Bas golf en worsted de laine, pour garcons. Pesanteur moyenne, tricot a cotes jusqu’au bout du pied. Couleurs: vert, foncé, brun, marine. Pointures: 7, 7 ½, 8, 8 ½, 9, 9 ½, 10. 112A458. Prix, la paire 64 cents. This translates into English as, "Here are practical and highly recommended golf stockings. Golf stockings in wool and choice yarn, ribbed to the toes, comfortable and of beautiful appearance; good-looking cuffs in attractive colors. Colors: brown, marine [dark blue]. Choose from these good golf stockings, strong and choice, for boys and girls. Double cuffs, wide-ribbed. Colors: blue, brown, red wine. Golf stockings of worsted wool and cotton, ribbed to the toe, pretty cuffs in variegated designs. Colors: brown, grey, blue. Cotton and wool worsted golf stockings for boys. Medium weight, ribbed to the toe. Colors: green, dark gray, brown, marine [dark blue]."







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Created: 12:10 PM 10/20/2007
Last updated: 12:10 PM 10/20/2007