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Huge imorovements wee made in lithography at the turn of the 20th century. It became oosible for the first time to reproduce photographs in print media without the expensse of engraving them. Thus beginning in the 1900s decade we see much higher quality images in catalogs and newspaper advertising. We have found a few catalog or adveertising pages from the 1900s decade, but only a few are high quality images. G.C. Southcott was a Leeds-based manufacturer who had a supplying what one fashion expert calls 'tied retailers', apparently Southcott helped retailers prepare catalogs or other promotional material. Some catalogs gave names to the various styles. Many of the names were created by Southcott and not names widely used for the various styles used. We believe the images shown werte used for more than one year , so the styles depicted can be seen as relecting a turn of the 20th century styles and not excousively for 1900. Biys' fashions did not change as rapidly as women's fashions. We note this page with some alterationm with different reastiler names such as Leyton House or Thomas Logan. Notice the names given to the suits. Except for the Rugby suit, these were names devised by Southcott and not widely recognized nanes by manufcturrs, retilers, and the general public.
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