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Freemans offered an extensive line of boys' clothes in its 1974 catalog. We have no information about the company at this time. Freemans appears to be promoting the Ladybird brand. We wonder if it is a store brand. Freemans Shere offers a shirt, ties, and short pants. The shrts are the short cut Continental-style that had become very popular in England by the 1970s.
Freemans offered an extensive line of boys' clothes in its 1974 catalog. We have no information about the company at this time. Hopefully our British readers will provide some information about the compny.
We notice references to "continental-style shorts" in Britain. A reader writes, "When English boys stopped wearing "culottes anglaises", what they wore were
described as "continental-style shorts". At the same time as the Brits were looking to the continent for fashion ideas, the French started dressing their boys in longer
culottes anglaises. It's funny how they admired each other's styles, yet they couldn't manage to both dress the same way at the same time." English schoolboys and Cubs in
the 1970s wore continental-styled shorts. We notice that there was no reference to any specific continental country, perhaps because the
shorter-cut shots were so common throughout Europe. We believe, however, that France was an especially important fashion influence.
Freemans Shere offers a jumper and continental-styled short pants (figure 1). A turtle neck shirt was shown, but not offered for sale.
Freemans offered a hort-sleeved white jumper with blue trim (item L). The material was Dicel and polyester. It was available in sizes 4, 6, and 8. The ad copy read, "Summery open-weave jumper with navy detail at neck, cuff and waist." (Additional jumpers were offered on other pages.)
A brown turtle neck shirt was shown, but not offered for sale.
Freemans offered continental-style short pants in two different styles. The first was done with a mock belt (item M) in polyester in navy (blue). The sizes were 2-8. The ad copy read, "Mock half belt with buckle trim fetures on continental cut shorts. Fully lined in nylon."
The other pair of shorts offered had stitched front creases and elasticized back (item N). The material was acrylic and wool. They were done brown checks in sizes 2, 4, 6, and 8. The adcopy read, "Bief continental style shorts with stitched front creases and elasticized back waist. Fully lined in nylon. Broad toning belt."
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