Figure 1.--The Trois Quartiers department store in October 1933 offered Raglan double overcoats beginning in sizes for boys 6 years old. Note that the model is shown wearing a béret.
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Figure 1.--The Trois Quartiers department store in October 1933 offered Raglan double overcoats beginning in sizes for boys 6 years old. Note that the model is shown wearing a béret. |
The Aux Trois Quartiers department store in Paris offered two styles of short pants suits in a October 1933 advertisement. Both were double breasted styles and avialable for boys beginning at age 6 and 7 years. The store does not tell us what the upper range was, but they appear to be a style suitable for much older boys. Pricing depends on the size of the coat. The illustrations show a boy in an overcoat wrearing knickers, but there is no indication that either suit illustrated came in either knickers or long pants. Both suits had short oants that were knee length and had the button trim at the lower hem like knee pants.
Note how the garments are priced by the age of the child with the larger sizes requiring more fabric, slightly more expensive. This is coomon in French clothing ads through the 1930s. Clothes are no longer priced like this. HBC believes that this is in part a reflection that in the fabric was once a much more important component of production costs than today when the labor and marketing costs involved are the major cost, except for especially luxurious fabrics.
Figure 1.--The Trois Quartiers department store in October 1933 offered serge double breasted overcoats beginning in sizes for boys 6 years old. Note the model is shown in knickers. Some older boys in the 1930s wore jnickers during the winter, but not normally primary-age children. |
One boy is shown wearing a flat cap, a style still fashionable in the early 1930s.
HBC makes every effort to translate the French ad cpy as it often includes interesting details about the garments. We here at HBC do not speak French, but we know many French terms. Our French readers assistvas best they can. The ad copy because they often use dated or trade words are not easy to translate. We encourage readers to comment on the translations if they have any insights or comments.
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