Figure 1.--We note an advertisement from Galeries Lafayette for a shorts set. |
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We also note the same store offering a shorts set. This would have been a an outfit worn for dress occasions when suits were not required. This is an example of the more casual styles thath became popular after World war I. Boys would wear these short sets on occassions that suits would have been worn earlier.
The Louvre of department stores carries over 75,000 brand names, and welcomes (in the loosest sense) the equivalent of the entire population of Paris each month. Concessions run from Yohji Yamamoto to Gap. The menswear department has recently been given a make over and is now one of the largest in Europe. Also look for enormous departments dedicated to lingerie (an entire floor), beauty products, kitchenwares, books, records, home furnishings and even souvenirs. The two sixth floor restaurants offer panoramic views; Café Sushi is in adjoining Lafayette Maison.
Galleries Lafayette 1937 offered this boy's shorts set which included the tie, shirt and short pants. This would have been a an outfit worn for dress occasions when suits were not required. The ad copy read, "Practical suit (costume) in washable Piqué cloth . Two-tone color. Trimed tie emboidered with white spots; Made in navy blue nd white ;
45/50 cm 35 Francs 55/60 cm 39 francs." Sizes would be 45cm = 3-4 years, 50 cm = 5 years, 55 cm = 6 years, and 60 cm = 7-8 years.
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