Australian Mail Order Catalogs and Advertisements with Boys Clothing


Figure 1.--Yhis advertisement for school uniform was included in a school publication in 1952.

We note some Australian catalogs in the 1900s, but surely there were earlier ones. The fashions illustrated in the 1900s looked very similar to English clothing. After World war I we note boy's clothing becoming more casual, better atuned to Australian climatic conditions. After World War II we see a greater American influence. There are many sporty styles in the 1980s, including outfits for skate boarding. Sun Safe clothes appear in the 1990s. School uniforms are a perenial feature of Australian catalogs.

Garments

Australian boys for many years wore the same garments as English boys and these are the items that dominate Australian clothing catalogs. One of the garment most associated with Australia is the bush hat. In recent years Sun Safe clothing have become especially important in Australia.

Chronologies

We note some Australian catalogs in the 1900s, but surely there were earlier ones. The fashions illustrated in the 1900s looked very similar to English clothing, despite the difference in climates. The basic difference was that it was more common for Australian boys to o barefoot, but this does not seem to have been reflected in the store catalogs. After World war I we note boy's clothing becoming more casual, better atuned to Australian climatic conditions. After World War II we see a greater American influence. There are many sporty styles in the 1980s, including outfits for skate boarding. Sun Safe clothes appear in the 1990s. School uniforms are a perenial feature of Austrlian catalogs. Catalogs in th 2000s shown Sun Safe uniform styles.






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Created: July 27, 2003
Last updated: 2:34 PM 12/25/2004