** Trade House Lev Rubashkin Lodz 1912








Trade House: Lev Rubashkin (Lodz, 1912)


Figure 1.--We believe that this is a catalog from Lev Rubasskin which appears to be a store in Lodz from 1912 just before World War I. The fashions look similar to standard European fashions of the day. Lodz is a city in Poland, but at the time Losz and most of the rest of Poland was controlled by the Tsarist Empire. Note that even though Lodz was a Polish city, the catalog was printed in Russian. We suspect that catalogs in thearea of Poland controlled by Germany were printed in German. We are less sure about the area of Poland comtrolled by Austria.

We have found one 1912 publicartion, although we do not yet know if it is a store catalog to inform people what the Lev Rubaskin store offered or a mail order catalog which allowed people in rural areas to make purchases. A reader tells us, "This is a catalog of the Trade House (~ Mall) of Lev Rubashkin in Lodz (modern Poland), printed in Russian (pre-1918 writing system). The captions are: pg 22 'Overcoats and dresses for girls', 'Ready (sewed) suits for boys', pg 23 'Overcoats for boys', 'Department of cloth for men's suits'." The girls dresses look very European and the boys sxuits look to stanfard European knee panys suits. It looks to us much like catlogs we have seen in the rest of Europe during the 1910s. Unfortunately we can not yet read the page in detail, but it does suggest that businesses in the Russian Empire were developing like other European economies before World War I and the Revolution. The use of Russian is interesting. The Polish language was suspressed at the time. All language had to conducted in Russian. There were patriotic Polish which met to speak in Polish and reciete Polish poems. Lodz was located in Congress Poland. It was still a small dilapidated city at the end of the Napoleonic Wars (1815). In the 19th century in developed iknto an industrial city, in large measure because of Fermans, Jews, and other foreigners. The Russian population was very limited, but Russian law required even commercial advertizing be in Russian. What we do not enetirely understand is that Losz with its German and other foreign influences meant that such a catalog and the fashions pictured was more a relection of Germany than Russian trends.







HBC






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Created: 12:50 AM 5/11/2010
Last updated: 3:39 AM 5/11/2010