** Soviet Fashion Magazines: Boys' Clothing: 1970







Soviet Fashion Magazines: Boys' Clothing: 1975


Figure 1.--This doesn't look like a family snapshot. Rather it looks to us like a fashion shoot about 1975. Unlike Wesern fashion magazines, which advertised styles to help promote purchases, Soviet fashion magazines were essentialy to show styles to Soviet mothers--usually the Soviet vision of Western styles. It was up to mothers to sew these fashions if they were interested. Soviet manufactures even though theu were competing in the Space Race with America were having trouble producing a decent pair of jeans which were in high demand, let alone trendy fashions. Here we see fashiond that look more like what Carnaby Square in London's Soho rather than Moscow's Red Square.

Here we see what looks to us like a staged photograph fot a fashion magazine shoot. These are not styles that Soviet mothers could buy in the stores or that Soviet children commonly wore, especially the boys. Nor or they styles that could be purchased in the stores. Unlike Western fashion magazines, which advertised styles to help promote purchases, Soviet fashion magazines were essentialy to show styles to Soviet mothers--usually the Soviet vision of Western styles. It was up to mothers to sew these fashions if they were interested. Soviet manufactures even though theu were competing in the Space Race with America were having trouble producing a decent pair of jeans which were in high demand, let alone trendy fashions. Here we see fashiond that look more like what Carnaby Square in London's Soho rather than Moscow's Red Square. We do hot have a huge Soviet aechive, but it is sizeable and this is just not what Russian boys were wearing in the 1970s. The cap and patterns are just not right.






HBC






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Created: 7:57 PM 7/30/2021
Last updated: 7:57 PM 7/30/2021