Figure 1.--Here are a range of suits and other garments offered by Jelmoli in 1938. Here we see short pants and knickers, but no long pnts. Notice the cape. That was kind of French school style, but rarely seen in Germany. The boys are pictured wth both flat caps and berets. |
Boys still commonly wore suits in the 1930s. Jelmoli in its 1938 catalog offered several different styles of boys' suits. Jelmoli was one of the best known Swiss deparment and mail order stores. The Norfolk style seems to have gone out of fassion. We note jackets with both single- and double-breasted jackets. They were done as short pants and knicker suits. The suits here are for different ages of school-age boys, both primary and secondary levels. There is one outfit for pre-school boys.
We note a catalog form the Grand magasins Jelmoli. Grand magasins Jelmoli has for many years been the flagship department store chain of Switzerland. Johann Peter Jelmoli-Ciolina founded founded the store in 1938 by . Ciolina must have been the maiden name of his wife. He was from the Swiss-italian section of Switerland. The company has always been headquartered in Zurich where the flag-ship department store was opened. It opened branches throughout Switrzerland, but a few years back it sold or closed all its branches and only kept the large store in Zurich. I would say it was always an "up-scale" department store. The catalog-department was a very small part of their operations and the catalogs carried a very small amount of merchandise, compared to what was available in their stores. The catalog-department was added in 1899.
The suits here are for different ages of school-age boys, both primary and secondary levels. There is one outfit for pre-school boys.
Boys still commonly wore suits in the 1930s. Jelmoli in its 1938 catalog offeredc several different styles of boys' suits. The Norfolk style seems to have gone out of fassion. We note jackets with both single- and double-breasted jackets. There ere blazers. There was also a dark communion suit. There was one suit without a coat/jacket fro a younger boy. We note several different materials. They were done as short pants and knicker suits. The suits were for a range of different ages.
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