*** American mail order catalogs with boys clothes -- 1870s








American Mail Order Catalogs with Boys Clothings: 1870s

boys 1870s catalogs
Figure 1.--We have found a stunning full color lithograph from the S.D. Sollers Co. Children Shoe Company. When we first found this image, we did not have a date, we have since been able to date in to 1874. It is interesting for several reasons. It shows that the technology for full color lithography was available by the 1870s. This quality of lithography was not suitable for newspapers and magazines, but could be done for store advertising. Note the many varied colors of the shoes.

We have found some catalog and adverising information that is not dated. We can not determine the specific year they come from, but usually can identify the decade. We did not want to disregard these itenms just because ee could not identify the specific year, especially as 19th century items are more difficult to find that the vast number of 20th century items. And there is alway the possibility of evenually finding the year. Items in catalogs and periodicakls can be dated if we have the original and not just the page. Store advertising is more difficult to date.

S.D. Sollers Co. Children Shoe Company

We have found a stunning full color lithograph from the S.D. Sollers Co. Children Shoe Company. When we first found this image, we did not have a date, we have since been able to date in to 1874. It is interesting for several reasons. It shows that the tchnology for full color lithography was available by the 1870s. This quality of lithography was not suitabkle for newspapers and magazines, but could be done for store advertising. We also see it for packaging for products sold in stores. The advertisement also shows the popularity of high-top button shoes. In this case they are for children, but men and women wore similar styles. We also see clothing styles for younger children as well as colors which presumbly are the popular colors. This is an ad for shoes, but the illustration provides all kinds of information sbout popular clothing styles. The lithograph shows six children, boys and girls. They are indoors building a tower with a stack of oversized shoes and shoe boxes advertising S.D. Sollers & Company's Children's Shoes. Fashion details include jackets, collared shirts, knee pants, knee-length full skirts with lace, ribbons, ruffles, and fitted bodices for girls, The boys and gurls wear long stockings, mostly white long stockings. One boy has bron stripped long stockings, but they look like white. Accessories include gloves, shawl, hair ribbons, feathered hats, small handbag, cane, and heeled boots with buttons and scalloped trim. The Philadelphia lithogrpher was Duval & Hunter as indicated on the bottom center margin. "E.C."--the artist's signature on stone, bottom left of image. "Entered according to Act of Congress in the year 1874 by S.D. Sollers & Co. in the Office of the Librarian of Congress, Wash." Text on the bottom right of image. "Buy the / celebrated shoes / stamped / Sollers & Co. / Phila."--text, bottom center of image. "S.D. Sollers / J.C. Austin / J.S. Outcalt"--text, top of shoe box, bottom left of image.






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Created: 1:54 AM 12/3/2018
Last updated: 1:54 AM 12/3/2018