American Advertisements for Boys Clothings: Fay Button-on Stockings (1901)


Figure 1.--Fay in 1901 offered these Fay button-on stockings. They do not seem to have been very popular.

We thought that when we found a Wards advertisement for button-on long stockings in 1939 that it was a totally new (and largely unsuccessful) invention. Sears also had a similar product, but the fad was very short-lived because they disappeared quickly from the catalogues of successive years. But I was wrong about the novelty. As this image shows, button-on stockings were being sold as early as 1901 by the Fay Stocking company of Elyria, Ohio (south of Lake Erie in Loraine county). These stockings are made for both adults and children, for ladies as well as for boys and girls.

Fay Stocking Company

These stockings were made by the Fay Stocking company of Elyria, Ohio (south of Lake Erie in Loraine county). We know nothing about the company at this time. Attempts to discover anything about the Fay Stocking Company have been unsuccessful, and this is the only ad for Fay stockings that I have encountered in our research.

Innovation

We thought that when we found a Wards advertisement for button-on long stockings in 1939 that it was a totally new (and largely unsuccessful) invention. Sears also had a similar product, but the fad was very short-lived because they disappeared quickly from the catalogues of successive years. But we were wrong about the novelty. As this image shows, button-on stockings were being sold as early as 1901.

Gender

These stockings were made for both adults and children, for ladies as well as for boys and girls.

Utlity

These stockings have the advantage of not requiring hose supporters since they have two buttons at the top that fasten onto an underwaist.

Popularity

We suspect that these stockings were no more popular in 1901 than they proved to be almost 40 years later because they were made by a minor manufacturer in a small Ohio town and were not widely advertised.

Color

Note that the stockings are the standard color in 1901--black.

Ad Copy

The ad copy read, "Fay Stockings For Ladies and Children Tried and Not Found Wanbting. The idea stocking for summer or winter. Hygienic, Satisfactory and economical. Two separate parts. Buttons to waist. No garters. Try them the next you buy and be pleased. Sent on approval where not kept by dealers. Write for circulars. The Fay Stocking Co., 21 T Street, Elyria, Ohio."






HBC






Navigate the Boys' Historical Clothing catalog/magazine pages:
[Return to the Main American catalog 1901 page]
[Return to the Main American catalog 1900s page]
[Main photo/publishing page] [Store catalogs] [Fashion magazines]



Navigate the Boys' Historical Clothing Web Site:
[Introduction] [Activities] [Bibliographies] [Biographies] [Chronology] [Clothing styles] [Countries]
[Contributions] [Countries] [FAQs] [Satellite sites]
[Boys' Clothing Home]



Navigate the Boys' Historical Clothing Web Site:
[Sailor hats] [Sailor suits] [Dresses] [Buster Brown suits]
[Eton suits] [Rompers] [Tunics] [Smocks] [Kneepants] [Knickers] [Trouser suspension] [Pinafores] [Long stockings] [Underwear]



Created: 1:23 AM 3/5/2005
Last updated: 1:23 AM 3/5/2005