Figure 1.-- This coat might be called a jacket in modern terms. Note the stylish velvet collar. The material is not specified. The coat is made for boys 10-16 years of age. Note the slight difference in the age grouping compared to the reefer coat. Also note the cash pockets.. |
This coat might be called a jacket in modern terms. Note the stylish velvet collar. The material is not specified. The coat is made for boys 10-16 years of age. Note the slight difference in the age grouping compared to the reefer coat. Also note the cash pockets.
The Sears, Roebuck and Co., huge merchandising firm centered in Chicago was
founded by Richard W. Sears (1863-1914) and A.C. Roebuck (1864-1948). Sears had begun a career in mail-order business in Minnesota 1886. In Chicago he and Roebuck joined resources and formed a corporation in 1893 as a mail-order business under title Sears, Roebuck and Company. In 1895 Julius Rosenwald (1862-1932) bought Roebuck's interest in firm and became president on Sears's retirement 1908. A retail-store system was added 1925. The first foreign store added in Havana, Cuba
during 1945 and becane the first expropriated store in 1960. The Sears-Roebuck brought the production of industry to the fartherest corner of rural America, opening the cornucopia of the consumer age to rural America. All the new
things that were changing American life danced across their pages. Through it, a huge Chicago warehouse offers to modernize the farms and small towns of the Midwest.
This coat might be called a jacket in modern terms. Note the stylish velvet collar. Thevmaterial is not specified. The coat is made for boys 10-16 years of age. Note the slight difference in the age grouping compared to the reefer coat. Also note the cash pockets. This coat is destinctive for the fly covering over the buttons. The Sears ad copy read, "This is a very stylish and popular garment. It is a short box fly front coat as shown in the illustration. We have them in blue, brown, or tan beaver. State color referred. The coats are made with a velvet collar to match material, have two lower and a cash pocket with flaops and the latest style turn up cuffs. You will find our price much lower than garments in this stykle are usually offered at and feel sure that you will be more than pleased if you get one of these coats. No. 40T920 Price for boys' short top coat, ages 10 to 16 years (no other sizes can be furnished) .... $4.50."
Notice the age grouping here , 10-16 years. Age groupings seem more flexible than today and often specific styles are more likely to have specufic age ranges than today. Also in 1902, school age (about 6) and teen ages (abouut 12) are less likely to be the beginning of age appropriate style style changes.
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