Figure 1.-- Here is the "Little Admiral" Sweater and Cap set. It is not offered for sale by a clothing company but advertised as one of the possible rewards or premiums to a boy who manages to sign up a certain number of subscribers for The Youth's Companion. This is a scheme that "The Youth's Companion" frequently mounted to build up subscriptions to their magazine. |
Here is the "Little Admiral" Sweater and Cap set. It is not offered for sale by a clothing company but advertised as one of the possible rewards or premiums to a boy who manages to sign up a certain number of subscribers for The Youth's Companion. This is a scheme that The Youth's Companion frequently mounted to build up subscriptions to their magazine. Various prizes (including items of clothing) were offered to persons (boys, girls, adults)
who helped to swell the list of subscribers. The advertisement appeared in The Youth's Companion for 18 October 1906, p. 532.
We note The Youth's Companion offered the cap weater set here as a prize in its October 18, 1906 issue, p. 532. The publication described itself as "An Illustrated Weekly Paper For Young People and the Family." It was established in 1827. The magazine was published in Boston, Massachusetts, by the Perry Mason Company, 201 Columbus Avenue. It appeared under this title until 1929. It was in the late 19th century one of the most popular weekly periodicals in America and known for the quality of the writing. The magazine catered to teen-age boys and girls especially, containing articles on sports, on hobbies, and on various literary and cultural interests. But it was really a family magazine and had many advertisements for clothing, both adult and children's. The magagazine had a very strict policy about the advertising carried because its readers were mostly children.
The cap and sweater outfit looked like practical garments for the coming Winter and ones that boys might like for outdoor sports.
The description of the "Little Admiral Sweater and Cap" (illustrated in the photograph) appears in a different place in the magazine; it reads as follows: "The Little Admirable Sweater and Cap is given only to Companion subscribers for one new subscription and 60 cents extra, postage included. Price $1.50, post-paid. This is one of our most attractive novelties for boys. It consists of a Sweater, made of good quality yarn, closely knitted, with new style V neck, silver gray body and cardinal bound colors. Offer
includes a Cap of same material and color to match. Sizes 26 to 34 inches inclusive, chest measure. For schoolboys this will be useful and pleasing."
Note that the boy in the illustration wears rather full-cut knickers with the knee strap extending a bit so that it can be seen. He wears long black stockings and hightop shoes. Underneath the sweater he wears a rather formal shirt and tie. The boy looks as though he is about 12 or 13 years old. Also note the leather belt used for carrying books over his shoulder.
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