Montgomery Ward Barefoot Sandals (1910)


Figure 1.-- Here is the "barefoot sandal" in the 1910 catalog. Unlike many of the other styles here, this was presented as a casual, play shoe. This was more of an informal style, but we notice some children wearing them with dressy outfits as well. This was one of the earliest ads we have noted for these sandals. Note that the ad says it was the current "rage".

Here is the "barefoot sandal" in the 1910 catalog. The double-strap sandal was a popular children's style for many years and this is one of the first ads we have seen for them. Unlike many of the other styles here, this was presented as a casual, play shoe. It also became a popular school style for girls, but I don't think that in 1910 that it was commonly worn to school. The double-strap sandal was more of an informal style, but we notice some children wearing them with dressy outfits as well. This was one of the earliest ads we have noted for these sandals. Note that the ad says it was the current "rage". I was surprised that men's sizes were not included here. I know they were available in men's sizes at this time in the newspaper ads in Newark, N.J. Also, we saw men's sizes for this sandal in the 1914 catalog. They were avilable in men's sizes until about 1930, but I have never seen an image of a man actually wearing them at the time. They must have sold them, or why did they advertise men's sizes for so many years. Of course, they could have been the same shoes which never sold--but I don't think so. Men may have prefered to wear them in the house, and may not have worn them for picture taking. The ad copy read, "Barefoot sandals are all the rage for Summer comfort, especially for the children. Keep the little one's comfortable without the necessity of going barefooted. Now considered quite stylish in appearance. Made from the best upper leather and best sole leather. They are cool and comfortable, but not at all expensive, and gice excellent service. The prices are exceedingly low. Weight 6 to 16 ounces/ Wide widths.". Women's sizes were 2½ to 8. Girls' sizes were 11½ to 2. Childrens' sizes were 8½ tp 11 and younger sizes 3 to 8.







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Created: 7:30 PM 8/28/2005
Last updated: 7:31 PM 8/28/2005