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Here is an interesting advertisement for "E-Z
Waists" for boys. "E-Z was a brand name" and HBC has some later ads from the same company in from Parents Magazine. This one is quite a bit earlier. The ad appeared in 1915, but we are not sure just where it appeared, but we know it appeared in 1915. the image read the company slogan, "The E-Z Waist makes the child comfortable and happy."
Here is an interesting advertisement for "E-Z Waists" for boys. HBC has some later ads from the same company in from Parents Magazine. This one is quite a bit earlier. The ad appeared in 1915, but we are not sure just where it appeared. The company slogan used with this image was. "The E-Z Waist makes the child comfortable and happy." HBC has some later ads from the same company which appeared in Parents Magazine. The magazine carried numerous ads for underwear. This ad is quite a bit earlier than the Parents ads as the magazine was founded in the 1920s.
"E-Z was a brand name". The company that made the underwear was "E-Z Mills Inc. located in Bennington, Vermont. It sold the product as a brand called "E-Z waist suits" The same with Hanes--both a manufacturer's name and a brand
name.
The four boys in the postcard here are all wearing waist union suits of the period. These had button drop seats, which you can't see in the picture (figure 1) and reinforcement straps over the shoulders with buttons at the end for the attachment of outer clothing like knee pants and elastic supporters for long stockings. Note tha these waist union suits, unlike later short-leg models, come down over the boys' knees. The short hair cuts are also interesting. There are several different syles show here with differences in the sleeve and collar.
A reader writes, "The pose reminds me of photographs of circus acrobats of that era. I suspect that they used models with short hair in order to make the boys look more like acrobats and strongmen. Having them play acrobat gives them a reason to be dressed that way." Our reader is write about the pose, but the boys involved are the children of the company's owner.
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