|
Here is a Buster Brown Shoes ad from a 1918 issue of the Saturday Evening Post. The Post was one of the most popular magazines at the time, meaning a full page ad gave Buster Brown considerable prominance. It is interesting that they chose to feature strap shoes in this ad. This and the photographic record suggests that they were still a popular style for younger boys. See for example an unidentified American boy in the 1910s. I wish it was clearer so we could read the text. But from what I can see, I think the ankle strap shoe pictured is for boys and girls --I dont see any mention of "Mary Janes", unless it is in the small print. What do you think? Strap shoes were still popular for both boys and girls in the 1920s in the US, and the Brown Shoe Co. may have wished to continue to sell them to boys. We are not sure when the term Mary Janes began to be used. We think it was the Buster Brown Shoe Company which ininiated the term in the 1920s, but we are not positive.
Navigate the Boys' Historical Clothing catalog/magazine pages:
[Return to the Main American mail order 1918 page]
[Return to the Main American mail order 1910s catalogs]
[Main photo/publishing page]
[Store catalogs]
[Fashion magazines]
Navigate the Boys' Historical Clothing Web Site:
[Introduction]
[Activities]
[Biographies]
[Chronology]
[Cloth and textiles]
[Clothing styles]
[Countries]
[Topics]
[Bibliographies]
[Contributions]
[FAQs]
[Glossaries]
[Images]
[Links]
[Registration]
[Tools]
Navigate the Boys' Historical Clothing Web Site:
[Flat caps]
[Sailor hats]
[Buster Brown suits]
[Eton suits]
[Rompers]
[Tunics]
[Smocks]
[Knickers]
[Sailor suits]
[Long stockings]
[Underwear]
