American Mail Order Catalogs: Minesota Mills Bi-Knit Sleepwear (1925)


Figure 1.-- We notice a magazine ad from Minnesota Mills for children's Bi-Knit sleeping garments. Minesota Mills was a major manufacturer of winderwear. Sleeping garments were a sideline. The ad was in a trade journal for shops buying wholesale which explains how the ad was written. The magazine was the 'Dry Goods Economist' (June 6, 1925, p. 40).

American boys by the 1920s were no longer wearing nighshirts. We notice them wearing vrious types of pajamas. Many of the compnies manufacturing underwear also manufatured pajamas. We note advertiements in both magazines and mailm order cartalogs. The underwear adswere more common. Sometimes they were combined, but we see some ads for just pajamas as well. Footed pajamas were popular for boys winter sleepwear. At the time, central heating was not common and population in northern states was more commion than is the case today. We notice a magazine ad from Minnesota Mills for children's Bi-Knit sleeping garments. Minesota Mills was a major manufacturer of winderwear. Sleeping garments were a sideline. The ad was in a trade journal for shops buying wholesalewhich explins how the ad was written. The magazine was the Dry Goods Economist (June 6, 1925, p. 40). Bi-Knit was described as a 'knittedf combination of fine white cotton inside, for comfort, and virgin wool outside, for warmth and wear.' The ad pictures boys in footed footed pajamas. There is no reference to footed pajamas in the ad copy. The sleeping garments were for the children's department and there is no reference to gender.






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Created: 6:18 AM 2/16/2013
Last updated: 6:19 AM 2/16/2013