American Advertisements for Boys Clothings: Nazareth Underwaists (1927)


Figure 1.-- These are basic sleeveless bodices for boys and girls between the ages of 2 and 12. Notice the two reinforcement straps over each shoulder with waist buttons sewn on the tapes for the attachment of additional clothing--panties, short pants, skirts, etc. At each side there are metal pinning tubes for attaching hose supporters so that long stockings can be worn. The model here is a girl, but the same garment would be worn by boys.

These are basic sleeveless bodices for boys and girls between the ages of 2 and 12. Notice the two reinforcement straps over each shoulder with waist buttons sewn on the tapes for the attachment of additional clothing--panties, short pants, skirts, etc. At each side there are metal pinning tubes for attaching hose supporters so that long stockings can be worn. The waist is knitted and fits the body closely, affording extra warmth in winter.

Nazareth

Nazareth was one of the leading manufactuers of childrens underwear in the 1920s. The business offices of the Nazareth Waist Co. were located at 366 Broadway, Dept. C, in New York City. The mills where the underwear was manufactured were located in Nazareth, Pa. (near Bethlehem).

Parents Magazine

Nazareth often advertized in magazines like Parents magazine. This was a popular, wide circulation magazine. The adveruzements in the magazine were targetted to parents with young children. There were a lot of advertisements for children's clothing, especially underwear. This image appeared in Parents Magazine for May, 1927, p. 42, and reappeared the following year (Parents Magazine, October, 1928, p. 44).

Underwaists

Underwaists were another type of support garment. Underwaists (sometimes called panty-waists) were worn by younger boys and girls to support additional underwear (such as bloomers or panties) or outer clothing (such as trousers or skirts). These bodices tended to be worn by boys only until about age 10, although some models came in ages for boys as old as 12. Some models were specifically for girls and others for boys, but the great majority of styles could be worn by both boys and girls. They tended to be made of elastic knitted fabric (and therefore rather form-fitting) or of cambric material and a bit looser. They nearly always were equipped with reinforcement straps, waist buttons, and garter tabs for attaching hose supporters. The popularity of underwaists declined in the later 1930s and early 1940s although they were still available, usually in the preferred knitted style, up until about 1945. When long stockings stopped being worn by school children, the main function of the underwaist ceased to exist.

The Garment

These are basic sleeveless bodices for boys and girls between the ages of 2 and 12. Notice the two reinforcement straps over each shoulder with waist buttons sewn on the tapes for the attachment of additional clothing--panties, short pants, skirts, etc. At each side there are metal pinning tubes for attaching hose supporters so that long stockings can be worn. The waist is knitted and fits the body closely, affording extra warmth in winter. This waist was usually worn over undershirts or other underwear although the illustration omits the underwear to show the features of the underwaist more clearly. These waists were sometimes referred to as "pantywaists" because panties could be buttoned onto them. Prices are not always specified in these ads.






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Created: 2:10 AM 1/14/2005
Last updated: 2:10 AM 1/14/2005