Figure 1.--This is one of the Sears pages offering long stockings in the Fall-Winter 1929-30 catalogs (page 19). Note the wide variety of stockings offered. And this was only one of the hosiery pages. |
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Sears had two full pages offering long stockings for children. The ad copy offers comsiderable detail as to size, gender, material, color and other chraracteristics. This is page 19.
Sears offered two types of combed cotton long stockings, fine gaged and fancy ribbed.
The ad copy read, "3 Pairs for 58 cents Postpaid.
86T1614--Black.
86T1615--French tan.
86T1617--Camel color.
86T2619--Dark brown.
Sizes 5 1/2 to 9 1/2. We Pay the Postage.
This fine, sturdy, reliable stocking has been a favorite for many
years. It is knit of strong, long staple combed cotton yarns. Extra
wear resisting reinforcements are knit into the toes and heels; feet
are seamless. These hose give the service, comfort and well dressed
neatness desired for best wear and for every day."
The ad copy read, "Ribbed to the Toe. 20 cents. Each Pair Postpaid.
86T2647--Black.
86T2648--Dark brown.
86T2649--Camel color.
86T2650--Gray.
86T2651--French tan.
Sizes 6 to 10. State size. We Pay the Postage.
This is the lowest priced sports ribbed hose we offer--a quality which
usually sells considerably higher elsewhere. Made to fit well with
elastic ribbing all the way to the toe. Knit to wear well with strong,
combed cotton yarns and extra reinforced toes and heels."
The ad copy read, "Special! Hosiery for Misses. Rayon Plated Ribbed to the Toe.
38 cents Postpaid. Just Like Mother's! Narrow Ribbed Style.
86T2576--Colors: French nude, Honey beige or Pearl blush. State color.
Sizes 8 to 10. State size. We Pay the Postage.
Swagger and smart with the new narrow rib and its rich silk-like
luster! Strong and enduring for hard wear and hard play. Just the
stockings for the fashion wise miss. An exact copy of our women's
Rayon plated ribbed hose made in smaller sizes specailly shaped for
growing girls. Knit of lustrous, long wearing Rayon plated over
mercerized cotton yarns. A splendid combination for fine appearance
and lasting service. Ribbed to the toe and made with Rayon plated sole
for wear with low shoes. Finished with double top and reinforced with
cotton in the heel and toe. This stockings brings our new style and
better quality for little more than ordinary hose cost elsewhere."
The ad copy read, "Mercerized Cotton. 2622--Red, Green, or Blue. State color. Sizes 7 70
10. State size. Smart, dignified little anklet that brings extra foot comfort to young miss. Attractively knit in tone block designs. Knit of mercerized cotton reinfored at heel and toe. Double turnover brings
three thicknesses of material over the ankle for snug warmth. 39 cents Postpaid." [These anklets were apparently for girls. Only very young boys wore anklets.]
The ad copy read, "Guaranteed to Wear 3 Months. 3
Pairs for 89 cents postpaid. Our Guarantee. We guarantee three pairs
of our Pilgrim Postive-Wear combed Cotton Stockings for children to
wear three months. If they do not, we will replace them without any
expense to you. It is understood that in each case the stockings will
be worn by the same child. Sears, Roebuck and Co.
86T4258--Black.
86T4259--Camel color.
86T4260--French tan.
Sizes 6 to 10. State size. We Pay the Postage.
For Girls. Ribbed to the toe.
These good looking sports ribbed hose are guaranteed to wear. That
means that the materials, the make, and finish must be good, sound and
strong to give the service we promise for these stockings. These are
especially sturdy because the yarn is combed cotton: because an extra
thread is knit into the tops to give added strength and wear resistance
over the knees; because the flat knit seamless feet are well reinforced
at heels and toes. Downright Postive Wear is assured throughout the
stockings, and we know you will not find their equal at this price!"
[N.B. although the illustration indicates that these stockings are
principally for girls, the description of them makes them sound equally
appropriate for boys--and perhaps even more so because of the knee
reinforcement feature. Boys were notorious for wearing out their long
stockings at the knees whereas girls were supposed to be somewhat
gentler on their stockings. The illustration just below shows both
girls and boys wearing the same stockings. Notice that the boy in this
case is wearing not knickers but short trousers. The knees of stockings
would get much harder wear if boys wore short trousers since, with
knickers, the trousers would also cover the knees.]
Sears offered two types of mercerized cotton long stockings.
The ad copy reads, "35 cents Postpaid. 35 cents. Sizes 5 1/2 to 9 1/2.
86T2627--Black.
86T2628--White.
86T2629--Camel color.
86T2639--French tan.
We Pay the Postage.
Glossy, smooth handsome hose, made to look fine and fit well after
months of wear. Because the best of everything goes into these
stockings, the finest, strongest long staple cotton yarns, highly
mercerized, handsomely dyed. The most careful manufacture; precise,
accurate sizing, very fine gauge, and smooth, even finish. These are
distinctly superior in every feature of construction. The long lasting
smartness and strength of these stockings make them appropriate for
everyday school wear and for best."
The ad copy reads, " Mercerized. 25 cents Postpaid. 86T2632--Black.
86T2633--French tan. 86T2639--Camel. 86T2640--Gray. State size. We
Pay the Postage.
Though we originally gave the utmost value that could possibly be
offered for the money--tremendous business on this stocking allowed us
to improve the quality to add finer yarn, to demand higher
mercierization, to secure greater strength and better appearance than
could ever be looked for elsewhere at this price. These are made of
two-ply, strong mercerized yarns knit in the popular ribbed to the toe
style. Reinforced heels and toes. The enormous demand for this
stocking proves that it is the best value in mercerized hose obtainable
at the price!"
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