Figure 1.--This is one of the Sears pages offering long stockings in the Fall-Winter 1929-30 catalogs (page 19). Note the wide variety of stockings offered. And this was only one of the hosiery pages. |
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This is another page devoted to children's hosiery. The general heading is "Children's Winter Weight Hosiery". The hosiery offered is more varied than the other children's pages and include long stockings, biknee length socks for both boys and girls, anklets, and woolen socks for skating (for boys). There are both wool and part-wool hosiery.
The ad copy read, "58 cents Postpaid.
86T2695--Black.
86T2696--Heather.
86T2697--French tan.
86T2698--French nude.
Sizes 6 to 9 1/2 State size. We Pay the Postage.
A fine warm stocking for boys and girls! We have not heard of any other
offer to compare with this value. These are probably the best half
wool stockings that money can buy! The makes of these stockings are
famous the world over for doing excellent work. Their hose are always
sized correctly, are always finished perfectly, are always certain to
be good through and through. Their products are rarely if ever sold at
such low prices. Only the tremendous quantity buying of our great
store brings these to you for so little! The stockings are good,
sturdy quality. Ribbed to the toe. Medium heavy weight. Double tops
for greater protection. Snug, close fitting and warm, soundly
reinforced in toes and heels." [Note that the boy in the illustration
is wearing these stockings with above-the-knee knickers. Of course
they could also be worn with short trousers.]
Note that the term ankle socks is bot yet used. These anklets were done in two wool fabrics, one with rayon and the other with cotton. The ad copy reads, "Popular Anklets for boys and girls.
New Popular Wool Anklets. [Illustration shows a younger boy wearing
anklets with short trousers.]
Anklets! The latest fashion! Seen everwhere. Worn not only for
sports but for all around everday use. Children, women, misses, all
have adopted this wonderful new style. No extra trouble to put on
[i.e., no necessity for attaching garters]. Bright jolly colors and
quiet tones for better dress. A little wool foot and a snug turndown
ankle cuff that bring you just the extra warmth winter demands! Give
your children this joyous, light-fotted freedom with real comfort
besides! These anklets are both made of half wool yarns. They are of
good sound construction, well reinforced, and dyed in fast colors. We
believe these prices are much lower than you would generally pay for
this quality. 49 cents Postpaid. About Half Wool and Half Rayon. 86T2810--Red, Peach,
Nude, Blue, Nile green or Black and silver. Sizes 6 to 10 1/2. State
size and color. We Pay the Postage. 45 cents Postpaid. About Half Wool, Balance Mercerized Cotton.
86T2811--Gray, Red, Blue or French tan. Sizes 6 6o 10. State size and
color. We Pay the Postage. See Page 13 for other Winter Weight Stockings for Girls and Boys.
The ad copy read, "All Wool Heavy Weight. 69 cents Postpaid. For Boys or Girls.
86T2660--Black.
86T2661--Dark brown.
86T2662--Camel color.
Sizes 6 to 9 1/2. State size. We Pay the Postage.
Heavyweight all wool stockings made to give the utmost in warmth and
service. Reinforced heels and toes. Finely knit, elastic ribbed legs.
Flat knit feet. Fully seamless." [The boy wearing these winter-weight
long stockings is shown with above-the-knee knickers.]
It is not all together clear just wht kind of socks these are. They do not appear to be long stockings so I think they are best described as knee socks with red tops. The ad copy read, "48
cents Postpaid. Extra Heavy Weight for Boys. [These socks for skaters would probably be worn on top of ordinary long stockings or possibly with knickers. The illustration suggests that they came up to about
mid-calf. It is suggested that they could be turned down over hightop
shoes. A reader believes that, normally, regular long stockings would be worn
underneath them. HBC is not convinced of this.] 86T2674--Light gray, red tops. Sizes 9 and 10. State size. We Pay
the Postage. Ideal socks for skating or any winter sports. They are
knit of all wool yarn, very warm and comfortable. Heavy ribbed legs
with wide red stripe around the top. Can be worn as sports stockings,
as the tops can be rolled to come over the tops of Hi-cut shoes. Flat
knit seamless feet."
Note Sears uses the term "knee length" rater than "knee socks". The ad copy read," Part Wool--Knee Length. For Boys and Girls. [These are patterned knee socks with turnover cuffs, worn with knickers by the boy and with bare knees by the girl.] Part wool, warm, knee length hose, worn by so many
thousands of American school children. Knit close fitting hose with the comfortable, real warmth of wool. Reinforced at toes and heels. Priced low to give you the greatest possible value.
42 cents Postpaid. Part Wool.
86T2804--Heather brown.
86T2805--Camel color.
86T2806--French tan.
Knit of Rayon, mercerized cotton and a small amount of wool for warmth.
Sizes: 7 to 10. State size. We Pay the Postage.
49 cents Postpaid. About One-Half Wool.
86T2809--Camel color, gray or French tan. State color. Knit of about
one-half wool, balance mercerized, combed cottton. Sizes 7 to 10.
State size." [N.B. There is apparently no extra elasticizing at the
top to hold these knee socks in place. Boys and girls would have to
wear round garters to hold them up. If not, they would slip down,
which was one of the perennial problems of wearing knee socks during
the late 1920s and 1930s.]
The ad copy read, "39 cents Postpaid. Mercerized Cotton. Knee Length. Good Looking
Patterns. Heavyweight. 86T2806--Gray, French tan or Camel color.
State color. Sizes: 7 to 10. State Size. We Pay Postage.
Look at this! The outstanding style of knee length hose. We have never
seen able to get as much highly desirable style and so much good sound
value into hosiery at this price before! These stockings are fine
quality mercerized cotton. These good looking patterns are yarn dyed.
That means fast colors. The shades are chosen to match the suits,
skirts and sweaters worn this winter. Toes and heels are thoroughly
reinforced and the turnover cuff is double fabric. We feel that every
single thing about this stockings is satisfactory.
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