Figure 1.-- Sears in the Fall-Winter catalog offered a range of overcoats for boys 2/4-9 years of age. They were done in a range of styles, but all double breasted. Notice the matching caps. |
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The Sears Sears Fall and Winter catalog, 1930, p. 416 offered a range of war winter coats. The top row shows a variety of boys' winter overcoats with caps. All of the coats were double breasted. One was a sailor reefer style. Most of the ohers had a muted plaid pattern. The various styles were for boys 2/4-8/9 years of age. This is the same appromiate age range for the short pants suits also shown with the coats. The two basic styles were a button at the collar style and a "V"-neck style with lapels.
Notice there is no "V" front or lapels here. The Sears ad copy read, "Button-to-Neck Overcoats. At our unusual price, these desirable little coats represent bedrock bargains in warmth and good looks. Your choice of part wool or all wool firmly woven overcoating. Popular double breasted, button-to-the-neck model. All around belt. Two lower flap pockets. Fully lined with good quality lining. Sizes--3 to 8 years. State age size. 40D3806-
-Dark Brown, about two-thirds Wool and Silk Overcoat. Postpaid, $3.19. 40D3810--Medium Brown, All Wool and silk Overcoat, Postpaid, $4.69.
We're not sure why this coat was called the "Admiral". There does not seem to be any military or naval styling. The Sears ad copy read, "The "Admiral" Coat. There's abundant charm in this firmly woven double breasted coat. Made of good quality overcoating in brown overplaid or plain navy blue. Attractive emblem on sleeve. Two side pockets with flap. Strong twill sleeve and yoke lining. Convertible collar. Sizes 3 to 9 years. State
age size. 40D3836--Brown overplaid with plaid body lining. Postpaid, $3.39. 40D3809--Plain Navy Blue Overcoat. About Two-Thirds Wool with Scarlet flannel Lining. Postpaid, $3.39.
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