Parents Magazine Advertisements: E-Z Waist Company (1930)


Figure 1.-- E-Z Mills placed this advertisement for waist suits in Parents' Magazine Note that the girl's suit is sleeveless while the boy's suit has short sleeves. I believe, however, that both styles are for either boys or girls. These suits appear to have no reinforcement straps and are therefore, strictly speaking, untaped union suits rather than waist union suits. See the Hanes advertisement in the Parents' Magazine group, which gives options for both waist union suits with strap reinforcements and untaped union suits.

E-Z Mills placed this advertisement for waist suits in Parents' Magazine [October, 1930, p. 72.] Note that the girl's suit is sleeveless while the boy's suit has short sleeves. I believe, however, that both styles are for either boys or girls. These suits appear to have no reinforcement straps and are therefore, strictly speaking, untaped union suits rather than waist union suits. See the Hanes advertisement in the Parents' Magazine group, which gives options for both waist union suits with strap reinforcements and untaped union suits.

Parents Magazine

An advertisement for E-Z Waist Suits in Parents' Magazine [October, 1930, p. 72.] Note that the girl's suit is sleeveless while the boy's suit has short sleeves. I believe, however, that both styles are for either boys or girls. These suits appear to have no reinforcement straps and are therefore, strictly speaking, untaped union suits rather than waist union suits. See the Hanes advertisement from Parents' Magazine, which gives options for both waist union suits with strap reinforcements and untaped union suits.

E-Z Mills

"E-Z was a brand name and the company name. The company that made the underwear was"E-Z Mills Inc. located in Bennington, Vermont. It sold the product as a brand called "E-Z waist suits" The same with Hanes--both a manufacturer's name and a brand name. This is not a company that we kjnow much about. It was an important company in the 1920s and 30s. We see many magazine ads. We think the company name was originally the E-Z Waist Company. They may have changed the name as waists began going out of style. At the time E-Z's principal competitor was Nazareth.

Garments

Note that the girl's suit is sleeveless while the boy's suit has short sleeves. I believe, however, that both styles are for either boys or girls. These suits appear to have no reinforcement straps and are therefore, strictly speaking, untaped union suits rather than waist union suits. See the Hanes advertisement in the Parents' Magazine group, which gives options for both waist union suits with strap reinforcements and untaped union suits. The advertisement shown here says that "E-Z Mills, Inc." provides underwear "for any child of any age," which probably means that both taped and untaped styles are available. Note that the short legs are much shorter here than in the 1915 E-Z ad in which the legs extend over the knees. This shows that children's street clothes, both short pants and skirts, were getting much shorter so that shorter underwear which wouldn't show underneath was demanded. The ad refers to "French style, trunk length--with 'short legs' which do not show below outer clothing."







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Created: February 2, 2004
Last updated: 1:55 AM 5/22/2006