Figure 1.--There were two sets that were not included under any of the major categories. One was a long pants corduroy outfit. The other was a shorts play set with a striped "T"-shirt rather than a collared shirt like the other shorts sets offered on the page. Striped "T"-shirts of course were a main-stay for American boys during the 1940s-50s. |
There were two sets that were not included under any of the major categories. One was a long pants corduroy outfit. The other was a shorts play set with a striped "T"-shirt rather than a collared shirt like the other shorts sets offered on the page. Striped "T"-shirts of course were a main-stay for American boys during the 1940s-50s.
Corduroy has always been a popular fabric for children. This was the only cord set Sears offered on this page. This set was done as a long pants set. The Sears ad copy read, "In-or-Outer Slack Sit--styled like Dad's in fine wale Corduroy," Sizes 2-6.
Corduroy is often seen as a fall or winter seasonal material. The cord shirt here, however,here, however was done in short sleeves. The Sears ad copy read, "Smartly sadled stitched. Yoke batch. It was done in anchor blue (shown) and forrest green. The price was 98c.
While corduroy shorts were common in Britain. Corduroy was commonly used for knickers and after the 30s long pants, but crarely used for shorts. The Sears ad copy read, "Saddle stiched belt; elastic back. Trouser cuffs." It was done in anchor blue (shown) and forrest green. The price was 98c.
This outfit was a shorts play set. Consisting of a striped "T"-shirt and play shorts. The aSears ad copy read, "Thrift priced! Together they make a dandy outfit! Practical, smart for all summer." Done in sizes 2-6 years.
These were play shorts. I'm not sure what "covert" means, perhaps a fabric. The Sears ad copy read, "... look well and wear like iron! Bright tri-color belt slides under tops of two patch pockets. Elastic back." Done in blue. The price was 44c.
American boys began wearing "T"-shirts in the 1930s. By the 1940s they were becoming a major style. What was unusual was the applique. The Sears ad copy read, "Stripped in red, wjite, and blue! Finely knit of good quality Cotton, a practical fabric that wears well, feels soft. Applique emblem on front; crew neck." The price was 44c.
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