Figure 1.--These were the budget-priced long pants suits offered by Sears in 1941. They were done in both single and dounle-breasted suits for boys 4-10 years of age. Notice that Sears considers that double-breasted suits are especially dressy.
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Figure 1.--These were the budget-priced long pants suits offered by Sears in 1941. They were done in both single and dounle-breasted suits for boys 4-10 years of age. Notice that Sears considers that double-breasted suits are especially dressy. |
These were the budget-priced long pants suits offered by Sears for 1941 in the Boston catalog edition. They were done in both single and dounle-breasted suits for boys 4-10 years of age. The colors were various shades of blue, brown, and grey. The materials were cheviot, diagonal weave, and herringbone. Sears seems to suggest that the double-breasted style was dressier than the single breasted style. The jackets were all done with cinched waists. The pants have a full, baggy cut and did not have cuffs. Unfortunately we do not have the Sears ad copy for these suits. The prices ranged from $2.79-$3.79.
The Sears, Roebuck and Co., huge merchandising firm centered in Chicago was founded by Richard W. Sears (1863-1914) and A.C. Roebuck (1864-1948).
Sears had begun a career in mail-order business in Minnesota 1886. In Chicago he and Roebuck joined resources and formed a corporation in 1893 as a
mail-order business under title Sears, Roebuck and Company. In 1895 Julius Rosenwald (1862-1932) bought Roebuck's interest in firm and became president on
Sears's retirement 1908. A retail-store system was added 1925. The first foreign store added in Havana, Cuba during 1945 and becane te first expropriated store
in 1960. The Sears-Roebuck brought the production of industry to the fartherest corner of rural America, opening the cornucopia of the consumer age to rural
America. All the new things that were changing American life danced across their pages. Through it, a huge Chicago warehouse offers to modernize the farms and
small towns of the Midwest.
We have noted Sears seasonal catalogs, usually Spring-Summer and Fall-Winter catalogs. This was a Boston regional catalog. We are unsure how common these regional catalogs wee and to what extent it affected the merchandise offered.
These were the budget-priced long pants suits offered by Sears. They were done in both single and dounle-breasted suits for boys 4-10 years of age. The colors were various shades of blue, brown, and grey. The materials were cheviot, diagonal weave, and herringbone. Sears seems to suggest that the double-breasted style was dressier than the single breasted style. The jackets were all done with cinched waists. The pants have a full, baggy cut and did not have cuffs. Unfortunately we do not have the Sears ad copy for these suits. The prices ranged from $2.79-$3.79.
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