Figure 1.--This Carter's ad appeared in 1951. This clever ad showed a boy in white briefs and t-shirt practicing archery. A boy in Robin Hood costume in the background explains the allusion. |
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This clever Carter's ad shows a boy in white briefs and t-shirt practicing archery. A boy in Robin Hood costume in the background explains the allusion. "T"-shirts an briefs were the principal underwear worn by American boys in the 1950s. Carter's was an important manufacr=turer of undewear, especially children's underwear. The ad also shows boy's pajamas with optional short or long pants. I'm not sure in which what magazine this ad appeared, but it was a 1951 magazine ad.
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