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The ad here again the father-son formula. The boys wear briefs with short legs whereas the father wears a long-leg model of knitted underwear. This is a style that was not as popular as briefs. Both father and son wear t-shirts. EZ is a company we have noted marketing underwear since the 1930s.
One source indicates that the company was located in Carterville, Geoggia. This may have been where their
mill was located. The company appears to have been incorporated in New York. The product line over
time included juvenile anbd boys' sportswear, including pullover seweaters and bllouses, T-shirts, briefs,
trunks, and outer and under shorts. We are not sure when EZ Mills was founded. An advertisement for E-Z
Waist Suits in Parents' Magazine [October, 1930, p. 72.]
The ad here again the father-son formula. This suggests to us that the company was making the point that boys and men could wear the same style of underwear.
The boys wear briefs with short legs whereas the father wears a long-leg model of knitted underwear. Both father and son wear t-shirts. We are not sure why the company chose to depict their short leg beiefs rather than the briefer style. Aloso pictured are the briefer briefs so we know the company made bnoth styles. We do not know which sold better for the compasny, nut believe that the briefervstyle of briefs was much more common. As a boy in the 1950s we only recall seing the briefer style.
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