Figure 1.-- Here are several styles of shoes and pair of sandals offered by Sears in their Spring-Summer 1952 catalog. Note the tractor-trad sole. I am not oisitive when they first appeared, but tghis is one of the earliest ads we have noted.
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Figure 1.-- Here are several styles of shoes and pair of sandals offered by Sears in their Spring-Summer 1952 catalog. Note the tractor-trad sole. I am not oisitive when they first appeared, but tghis is one of the earliest ads we have noted. |
There were two categories. The heading "child stormwelting" was captioned, "between upper ??? sole seals out mud, dirt; helps hold shoes in ??? .. Made over small boys' lasts for ??? fit." Some of the shoes featured a double-thick tractor tread while others had plain rubber soles.
The tractor sole was the destinctive feature of this shoe. I'm not sure just how the vamp was done. The Sears ad copy read, "Lower price for spring! Deep-cleated red rubber tractor-tread sole, heel; super quality because tread comes clear out to sole edge. Strong leather. Adjustable strap. Smooth leather insole, heel lining. Sewed construction." It was done in brown.
I don't recall wearing wing tips at this age, but a lot of Sears shoes had wing-tip styling. This shoe had single rather than double "U" styling. The Sears ad copy read, "Husky as they come ... U wing tip style ??? and Dad, toogo for. Built in stormwelt for ??? good looks; seals out mud, dirt; helps keep ??? shape. Leather insole. Sewed construction, ??? leather. Searsole and rubber heel." Doine in ???-burgundy (wine tone).
Moc-style seems to be when the vamp and side of the shoe are different pieces sewed together. The Sears ad copg reads, "Just look at these burly, masuline lines; think of the long wear this moc-style gives your energu-packed whirlwind. Zig-zag trim on embossed ridge detailing .. lustrous leather. Double thock rubber sole, heel. Leather insole and heel lining." This shoe was done in burgundy (wine tone)
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