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We note a 1954 Brooks Brothers magazine ad for boys suit jackets, presented as back-to-school styles. Thry were an upper end men and boys' clothier. We are not sure about the magazine, but suspect it was an August issue. We do not yet have a coimpany page, but plan to create one. The ad copy read, "For boys and young men: interesting new Fall models and traditional favorites ... featuring our vexclusive styling and good taste. Starting with Eton suits for young boys and continuing right into college, we are now ready with an outstanding selection of fine clothing and furnishings that reflects not only our quality and good taste, but our unmatched experience in outfitting schoolboys. Correct, practical, attractive ... and as moderately priced as we can make them. See them in New York, Boston, Chicago, San Francvisco or Los Angeles stores ... or send for our illustrated FAll caralogue, available September 1st." The items offered: Flannel or Tweed Suits: Eton, $25; Rugby, $30; Older Boys, from $37.50 [presumably met a Rugby suit in older sizes]; Tweed Sports Jcjets, from $25; Odd Vests, from $10; and Odd Trousers, from $13. Interstingly the Eton jacket for younger boys had a stiff-looking Eton collar. We are not sure though that this was a detachable collar. It was probably not, but if it was it woulkd hve certainly been one of the last years that they were available. The Eton suit was for younger bys, perhaps up to about 10 years of age at the moist. perhaps younger. There are no ages listed for the vrious garments. Also pictured is a rugby jacket and a tweed sports jcket for older boys. Rugby of course referred to the English school. We have seem the term used before. We are not sure just how the term related to actusl Rugby School uniform, but the term probably offered a touch of class to.American consumers. As pictured, it looks like a fairly standard single-breasted suit jacket. It seems to be a two-buuton jacket. Threee buttons were more common. Thesports jacket is pictured with a vest. We don't think that sports jackets were commonly worn ith vests, but perhaps this was more common with upper-class familie. Or perhpos it was a way of depicting vests that they were also selling. Trousers are not depicted, perhsps because the styling on trousers is not very destinctive.
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