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Best in its 1963 Fall and Winter catalog offered a variety of monogramed clothing for younger boys and girls, including long-sleeve polo shirts, play smocks, robes, pajamas, and sweatshirts. They were uni-gender garments, excpt for the polo shirts which had different collars for boys and girls. Notice that they are shown with the collars buttones and not tucked in at the waist. The sweatshirts had a hooded option. We note more J.C. Penney ads in Life magazine during 1963. We note an ad for polo shirts, although they did not use the term. Here they are pictured for teens. Penneys seem confused as to what they should call these shirts. Here they used the term 'knits'. There were all kinds of variously colored stripes and turtle necks with chevron fronts. Penney's continues to show the shirts with collars buttoned. The models still have short hair. A Sears Spring 1963 advertising supplement shows children wearing party clothes. The girl wears a frilly yellow pastel dress. The boy wears a grey Eton suit. We also see a Sears page for knee socks in the 1963 fall and winter catalog. Knee socks were clearly being marketed for girls. Often in the 60s knee socks were marketed for children. But here they are marketed for women and girls. The depiction suggests, however, grey knee socks for boys. Now gils might wear short pants with knee socks, but it was not very common for girls to do this, especilly with grey dress short pants.
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