Right-Posture was a brand of boys clothing for the Snellenburg Clothing Co., a Philadelphia department stire and Wisconsin manufacturer. The company was N. Snellenburg & Company, but most pople referred to it as Snellenburg's. It was founded during the era that the great American department stores were founded durung the post-Civil War era. Snellenburg's was founded in 1869. It became a Philadelphia, Pennsylvania fixture. It nice in the retail firmament was as a store for price concius middle class cutomers. We note in the 1920s that Right-Posture offed a full range of clothing, including boys' and girls' clothes. We do not know a lot about the company yet. They apparetly advertised in major magazines. The destinctive illustrations were done by JC Leyendecker who also did illustrations for Kuppenheimer, Arrow Shirts, and other manufacturers.
The company was N. Snellenburg & Company, but most pople referred to it as Snellenburg's. It was founded during the era that the great American department stores were founded durung the post-Civil War era. Snellenburg's was founded in 1869. It became a Philadelphia, Pennsylvania fixture. It nice in the retail firmament was as a store for price concius middle class cutomers. It was more than a retail department store, but also was a wholesale clothing manufacturer. And it marketed its clothing in cities without its department stores. One source claims that Snellenburg's became the largest clothing manufacturer in the world. We are not sure this is true. But it certainly was an important company. Right-Posture was Snellenburg's brand of boys' clothing. The manufacturing operation was located in Wisconsin manufacturer. We note in the 1920s that Right-Posture offed a full range of clothing, including boys' and girls' clothes. They apparetly advertised in major magazines with destinctive ads illustrated by F.X. Leyendecker--best know for his Arrow Shirt ads. At its peak, Snellenburg's had a work force of 3,000 people. The company sold directly from its manufacturing operations to the the retail customer. This cut out the middleman which permited the comaony to sell out attractivde prices. Snellenburg adopted the slogan, "The Thrifty Store for Thrifty People." Bankers Securities Corporation, owned by Albert M. Greenfield, purchased the company (1952). The Snellenburg family continued operating the stores for another decade. The comaopny closed (1962). Its suburban locations were taken over by Lit Brothers.
Here are some of the children's clothes they offered in 1921: Boy’s and Girls’ Ribbed Cotton Stockings 35¢ Wisconsin 1921 Girls Bob Evens Middy Blouses $2.75 Wisconsin 1921 Boys Cotton Sweaters 95¢ Wisconsin 1921 Wool Sweaters or Coats $1.98 Wisconsin 1921 Girls’ Serge Dresses (Wood Peter Tom Dresses, Navy, Braid Trimmed) $4.75 Wisconsin 1921 Zepher Yarn Sweaters $5.98 Wisconsin 1921 Children’s All Wool Sweaters $4.98 Wisconsin 1921 Children’s Black Sateen Bloomers 48¢ Wisconsin 1921 Children’s Union Suits 98¢ Wisconsin 1921 Childrn’s Union Suits 1.25¢ Wisconsin 1921 Boy’s Heavy Fleece Lined Underwear 98¢ Wisconsin 1921 Boys’ Part Wool Ribbed Untion Stuts $1.98 Wisconsin 1921 Children’s Vests and Pants 68¢ Wisconsin 1921 Children’s Black Cat School Stockings (Heavy Ribbed Cotton) 25¢ Wisconsin 1921 Boys Wool Tweed Two-Pants Suits $7.45 to $7.95 Wisconsin 1921 Boys’ Right-Posture Suits $12.98 to $16.50 Wisconsin 1921 Two-Piece Pant Navy Serge Pant Suits $8.95 Wisconsin 1921 Tweed Knickers (for 8 to 18 yrs.) $1.55 Wisconsin 1921 Boys’ Blouses (Various materials and styles) 69 ¢ and 98 ¢ Wisconsin 1921 Boys’ Knickers $1.48, $2.48, and $2.98 Wisconsin 1921 Velvet and Serge Suits (Oliver Twist and Middy Styles) $3.50, $5.00, and $5.95 Wisconsin 1921 Boys’ Shoes Dark Brown, Double-Wear Soled English Walker, Various Sizes From $2.65, Wisconsin 1921 Girls’ Calf Skin Shoes (Various Sizes) From $1.45, Wisconsin 1921 Children’s Pantyhose (Fine Combed Egyptian Yarn) 25¢ Wisconsin 1921 Children’s Hats $2.95 Wisconsin 1921 Children’s All Wool Sweaters $1.98 Wisconsin 1921 Girls’ Pure Worsted Zephyer Sweaters $4.98 Wisconsin 1921 Children’s Black Sateen Bloomers 48¢ Wisconsin. 1921."
The destinctive illustrations were done by Frank Xavier Leyendecker. He was the younger brother of J.C. Leyendecker. They were two of the most prolific and well know illustrators of the 20th century.
They worked just as lithograpic technology made possible georgious color illustrations. Joseph was born in Germany (1874) and Frank (1876). His parents brought Joseph and Frank to America as young boys (1882). From an early age they both domstrated a prodigious talent. Their parents did their best to encourag his talent, but as immigrants, there financial circumstances were limited. Frank is generally considered the "lesser" Leyendecker. Joseph had a longer and more notable career. This should not take away from the prodigeous talents of Frank. Many art historians believe that it was Frank that created the style in which both drew. Frank did colorful and creative illustrations for posters, cover art, book plates, advertising, and much more. He did covers for mahor magazines like Vanity Fair, Life, and Vogue. He also did advertisements for important companies like Durham Hosiery, Remington Guns, Palmolive, Howard Watches, and Willy's Motors. His brother specialized more in clothing.
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