|
A good example of the importance of Detskiy Mir was how tights were brought to the Soviet Union and how they rapidly replaced long stockings in the late 1960s. A Detskiy Mir employee played a key role--Garnik Oganyesyan. He was born in Armavir, Russia (1928). He was Armenian-Russian by nationality. He is now the Vice CEO of Detskiy Mir Inc. (OAO). He has been working DM" since its opening in 1957. He was a commercialdirector of "DM" 25 years long, since 1971. In his position at the company, he played a key role for replacing long stockings in the Soviet Union with tights. He writes in his memnoirs, "Children thighs - that is a special story. In the 1950s-60s, if you remember, all "future buildrers of Communism" were made to wear stockings attahced to a special belts-brassiers. You can imagine what boys thought about it, but we had no other clothes of such a kind in that time! Such a situation continued, until, when I made a business trip to East Germany (GDR). There I saw colorful and comfortable children tights for the first time. First I didn't understood what they were, but when I looked at them closer I understood. So at my own risk, without any orderds from "on high" (i.e. from beaurocrates in the Ministry of Trade, I purchased a quantity of these tights with my money and brought them to Moscow. Then I begn to visit factories. Not all the factory directors accepted my idea, but little by little in "Detskiy Mir" appeared cotton, then mixed, then woolen tights made in the USSR".
Navigate the Boys' Historical Clothing catalog/magazine pages:
[Return to the Russian Detskiy Mir page]
[Return to the Main Russian tights page]
[Return to the Main retail store page]
[Main photo/publishing page]
[Store catalogs]
[Fashion magazines]
Navigate the Boys' Historical Clothing Web Site:
[Introduction]
[Activities]
[Biographies]
[Chronology]
[Clothing styles]
[Countries]
[Bibliographies]
[Contributions]
[FAQs]
[Glossaries]
[Images]
[Links]
[Registration]
[Tools]
[Boys' Clothing Home]
Navigate the Boys' Historical Clothing Web Site:
[Sailor suits]
[Sailor hats]
[Berets]
[Flat caps]
[Suits]
[Coats]
[Kneesocks]
[Double-breasted styling]
