Retail Stores Handling Boys' Clothing: Garnik Oganyesyan (Russia)


Figure 1.--The manager of Garnik Oganyesyan helped bring children's tights to the Soviet Union where they rapidkly replaced long stockings. Here is apresentation of children's tights at Detskiy Mir. Acceptance by this trend-setting store symbolized the major shift in children's hosiery.

One clothing store selling children's clothes was Garnik Oganyesyan. The director of this store was responsible for replacing long stockings in the Soviet Unin with tights. He writes in his memnoirs, ""Children thighs - that is a special story. In the 1950s-60s, if you remember, all "future buildrers of Communism" were made to wear stockings attahced to a special belts-brassiers. You can imagine what boys thought about it, but we had no other clothes of such a kind in that time! Such a situation continued, until, when I made a business trip to East Germany (GDR). There I saw colorful and comfortable children tights for the first time. First I didn't understood what they were, but when I looked at them closer I understood. So at my own risk, without any orderds from "on high" (i.e. from beaurocrats in the Ministry of Trade, I purchased a quantity of these tights with my money and brought them to Moscow. Then I begn to visit factories. Not all the factory directors accepted my idea, but little by little in "Detskiy Mir" appeared cotton, then mixed, then woolen tights made in the USSR".







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Created: 5:33 AM 6/1/2007
Last updated: 5:33 AM 6/1/2007