Figure 1.--Here are some of the Detskiy Mir packaging and labels used at Detskiy Mir. At the time the store was founded, advertising and packaging like this was a novel approach. |
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Management at Detskiy Mir was Western-style, with commercials. Commercials and advertising were at the time a brand new concept uin the Soviet Union. Therecwere also placards, slogans, unique uniform style for managers and sellers, and a bright packs with a logo of the shop. You can see a logo on a top of the building. It was one of the first retail stores of such a kind in USSR. The packages had colorful, cheerful designs.
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