American Retail Stores Handling Boys' Clothing: Saks Fifth Avenue (1867- )


Figure 1.--Here we see a store wundow in the Birmingham store. The sourxe suggests it was in 1927, but we are not sure about that. Notice the short pasnts. Knickers were more common in 1927, but boys from affluent families might wear short pants.

Saks is one of the major high-end department stores in the United States. The company competes in the high-end department store market in the United States with compasnies like Barneys New York, Bergdorf Goodman, Lord & Taylor, Bloomingdales and Neiman Marcus. Saks is headquartered in New York City. The company traces its roots back to a store founded by Andrew Saks (1867). Saks incorporated in New York as Saks & Company (1902). Saks died (1912). Saks & Co. merged with Gimbel Brothers, but ciontinued to operate as separate stores (1923). Horace Saks and Bernard Gimbel opened the flagship Saks Fifth Avenue in New York City (1924). Fifth Avenue in New York is the most prestigious commercial street in the country. The flagship New York store is famous for one of the three most notable holiday windows. (The other two being Macy's and Lord & Taylors.) The Saks windows tend to be more contemprary than the other two. Saks has the most dramatic setting of all the New York City department store. They are located next to St. Patrick's Cathedral (on 50th Street) and face the Rockefeller Center promenade and with its spectacular Christmas tree. Bernard died unexpectedl (1926). His cousin Adam Gimbel became President of Saks Fifth Avenue. Adam began to pursue national aspiratiions for the company and began to build a chain. The very first branch store was opened in trendy Palm Beach, Florida (1926). It was a scaled down resort store to supply vacationers. One report suggests the compasny opened a Birmingham store, but we are not sure about the date. Another resort store was opened in Southampton (1928). The company opened its first full-line year-round Saks store in Chicago (1929). Another Another resort store was opened in in Miami Beach, Florida. The Depression slowed dowen the compsny's expansion. The company reached the West Coast (1938). They opened a store in Beverly Hills, California. The compsany had 10 store by the end if the decade, including resort locations (Sun Valley, Mount Stowe and Newport). More full-line stores followed in the 1940s, including Detroit (1940) and Pittsburgh after World War II (1949). Further expansion beginning with the 1960s into Texas, the Midwest, and the South.






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Created: 4:04 AM 6/30/2009
Last updated: 4:04 AM 6/30/2009