Figure 1.--"What's wrong with this picture?" was a popular feature in the "Treasure" weekly. They ere also included in he annual edition. |
A HBC reader remembers Treasure from the 1960s was 'Treasure'. It was a weekly publication printed in newsprint in a comic book format. It was a magazine that featured regular educational articles, stories, quizzes, games and articles of scholastic interest.
Much of the sections required attentive reader participation which meant the reader gained more value from the magazine than just reading. Examples of this was the popular 'What is wrong with this picture'. This was an illustration which featured incongruous
faults which the reader had to identify i.e. a boy carrying a bucket of water but there is no handle, a streetlamp fitting is upside down and suchlike. Other popular items were 'How much do you know' and 'Pencil Puzzles' where with the aid of a pencil, the reader had
to finish off incomplete drawings i.e. the spout of a watering can, colour in 'mystery' lines to identify them and 'join up the dots'. at the end of the year it was also published as an annual.
A HBC reader remembers Treasure from the 1960s was 'Treasure'. It was a weekly publication.
Treasure was printed on newsprint in a comic book format.
It was a magazine that featured regular educational articles, stories, quizzes, games and articles of scholastic interest. Much of the sections required attentive reader participation which meant the reader gained more value from the magazine than just reading. Examples of this was the popular 'What is wrong with this picture'. This was an illustration which featured incongruous faults which the reader had to identify i.e. a boy carrying a bucket of water but there is no handle, a streetlamp fitting is upside down and suchlike. Other popular items were 'How much do you know' and 'Pencil Puzzles' where with the aid of a pencil, the reader had to finish off incomplete drawings i.e. the spout of a watering can, colour in 'mystery' lines to identify them and 'join up the dots'.
A regular guest in each publication was 'Wee Willie Winkie'. He was an adventurous young chap who had a special ticket that will took him and his friend Hannibal, a baby elephant, to any place in the world. Readers would write to him and ask him to visit or
investigate a place of interest. For example, Wee Willie Winkie would go on a hovercraft trip (remember how 60s that was!) in Africa and see all the animals. Another trip takes Wee Wlllie Winkie to South American islands to see the iguanas.
The publication also featured local British history and this was always interesting, well illustrated and nicely written i.e. 'The History of London', 'Living in Britian' through the ages i.e. 'The Tudor Times', 'Inside a Norman Hall' and so on. There were also substantive articles on British wildlife, birds, the countryside, flowers and insects i.e. 'Peeps at Nature - the Beech Tree', 'The Scots PIne' and 'The Wonders of Pond Life'.
'Treasure' was published by Fleetway Publications in the 60s. I don't know if the magazine existed in the 70s or does so today.
Though there were no photographs, the publication was richly illustrated.
At the end of the year items from the weekly issues was also published as an annual.
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