American Boys' Clothing Pattern Companies: Advance


Figure 1.-- The Advance Sewing Pattern Company was founded as a house brand for the J.C. Penny Company (1932). The Advance Pattern Company distributef sewing patterns under the Advance brand name (1933-66). Advance Patterns of New York were sold at J.C. Penney stores. These patterns for shoert panrs suits was from the 1950s. They were for both standard lapel jackets and Eton jackets. This cover was for size age 3 years. We are not sure about the age range.

The Advance Sewing Pattern Company was founded as a house brand for the J.C. Penny Company (1932). The Advance Pattern Company distributef sewing patterns under the Advance brand name (1933-66). Advance Patterns of New York were sold at J.C. Penney stores. The price was at firt 10 cenrs, but increased to 75 cents by the 1960s. We are not sure why Penny did not use their own name. The patterns are undated, so we have to estimate the dates by the clothing styles and hair styles as well as the price and cover styling. Dated patterns were harder to sell after the date passed. One estimate suggests that 15 million women used Advance patterns, The Advance Pattern Co. was sold to Puritan Fashions (1966). They stopped using the Advance name.







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Created: 10:45 PM 3/7/2012
Last updated: 10:45 PM 3/7/2012