Boys' Outfitter: Chronolohy


Figure 1.--This is the August 1950 issue of the American "The Boys' Outfitter" trade magazine. Of course American boys didn't wear kilts, the kilt on the cover was to push tartan material which was worn by boys.

We know The Boys' Outfitters began publishing in 1919 after World War I. We do not know how long it was published. The first six issues of The Boys' Outfitter ran from September 1919 to February 1920. I have not seen a lot of the issues or have any setails as to the the publishing dates. For a long time I on;y noted the early issues. I have since seen an issue published in the 1950s. It is the August 1950 issue. I do not know how long after that the magazine was published.

The 1910s

The Boys' Ouffitter was not published in the 1910s except for a few months in late 1919. It first appeared in September 1919 just in time for the back to school season.

The 1920s

There was some disccussion of the new short pants style from England in many of the issues during the early 1920s. American boys at the time were still wearing mostly kneepants and knicketrs.

The 1930s


The 1940s


The 1950s

The August 1950 issue of The Boys' Outfitter had 167 pages of advertising for boys/childrens clothing. There are ads in here for Donmoor, Chips, Palm Beach,Sparky,Lake Placid Sportswear, Togeroy Tom, The Lone Ranger, Sturdiboy, Ivanta, Texas Rangers Tophand Togs, and Holster Sets, H bar C Ranchwear, Hopalong Cassidy Enterprises, Yankiboy, Rpy Rogers(color ads),Hugger Caps, Penrod, Pow Wow fabrics, Oxford boyswear, Tweeduroy, Jackie Jumper, Rob Roy Co., Farah , Carters, Gene Autry, Tom Sawyer, The Lone Ranger Western Shirt, Spatz Bros., Levi's 100th anniversary, Roy Rogers and Dale Evans Boots, These are just some of the Clothing Advertisers in this catalog, Some of the ads are in color which was rare for the 1950's, but since this was a showroom catalog and so many big stores were only the receivers of these catalogs, the advertisers spared no expenses.







HBC





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Created: April 15, 2004
Last updated: April 15, 2004