We notice a few types of standard printing on the bottom front of the card below the image which was pasted on the card. The standard approach was to have the studio name on the left and location on the right. This primarily meant the name of the studio, often in fancy lettering on the left. And on the right was the city and state, sometimnes the street address was added. Lettering styles varied. We see both fancy caligraphy and plain lettering, but the basic format of studio name and city was very commom. Here we see one of tgese cards with plin printing (figure 1). This format was very common from the first cabinet cards in the 1860s through the 1890s. Not all cabinet cards were done like this, but a very large percentage of American cabinet cards conformed to this approach. The level of conformity is interesting given the huge number of photgraphic studios spread all over the country. Of course there were a smaller number of companies that supplied the mount card stock. The caligraphy cards with a kind of logo for the studio seems the most common. We see these formats very commonly during the 1860s-90s and even a few after the turn-of-the century, mostly in the early-1900s (1900-05).
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