Figure 1.-- This 1923 illustration from the "Women's Home Companion" show an excited little boy about to dress to go downstairs to see wht is under the family Christmas tree. |
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This Crowell Publishing Company publication focused on women's issues, fashion, and homemaking as well containing excellent fiction and interesting period. The magazine was founded in 1883 and published until 1957. It was one of the most important American women's magazine. At its peak it had 4 million subscribers. Many respected authors contributed both fiction and non-fiction on a range of topics.
It was particularly known for wondurful covers done by important artists and illustrators.
The most important editor was Gertrude Battles Lane who served in that position for the longest period (1911 -41). During this period the format of each monthlyb included two serials, four to five short stories, six specials, and a variety of departments which changed over time. Advertising declined in the 1950s, presumably as companies began shifting some of their advertising budget to television. Crowell-Collier sold the American Magazine in an effort to save Collier's Weekly and the Companion. Finally the company was forced to close both.
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