Illustrators: Eugene Iverd (American, 1893–1936)


Figure 1.--Eugene Iverd did popular covers for mass market magazines, many of the same magazines where Norman Rockwell's illustrations appeared. Iverd had a special flare for drawing children. This one was called 'Faith' which dates to 1936 It wasdone for the Iodent Toohpaste Company.

Eugene Iverd was born in in St. Paul, Minnesota as George Ericson (1893). He was a popular American illustrator, teacher, and artist. He graduated from high school in Wasecam, Minnesota and received degrees from the Saint Paul School of Art and The Pennsylvania Academy of Fine Arts in Philadelphia. Iverd settled in Erie, Pennsylvania (1921). He began teaching as an art instructor at the Erie school district and worked at Academy High School. He was a uperb teacher and several of his students became notable arits in their own right: Wilbur Adams, Albert Hintenach, Robert Joy, Joseph Plavcan, Harry Simpson, and Lester Roesner. Many of his high school students went on to the Academy of Fine Arts in Philadelphia. He gradually shifted away from teaching to a career in commercial art. He creatd a a series of four calendars for the Erie Lithograph Co. He also worked for the U.S. Lithograph Co. in Brooklyn. He is best known or his covers whih appeared on several mass-market magazines (American Magazine, Ladies Home Journal, McCall's, and Saturday Evening Post. Other commercial work included the Dorrance Co. (Campbell's Soup), Monarch Foods, Winchester Western Company, Pure Oil Cooperation, and Iodent Toothpaste. His work also appeared in a range of lesser publications, including Successful Farming, Christian Herald, The Rotarian, and the Buffalo Evening News. Iverd used the children of Erie as models. He pusued his career Erie, a small city. and did not move to a large Metropolitan area which he easily could have because of the quality of his work. He wanted to work in Eire because he could easily secureng child models that he explained had the 'glow of sunshine in them'.






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Created: 8:31 PM 2/8/2013
Last updated: 8:31 PM 2/8/2013