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The Lovre department store offered differnt styles of childrens smocks in 1924. The store used the term "tablier". One style for boys was a "tablier cullote" meaning smock shorts. The ad copy does not include any clues as to gender suitability, but the models used in the illustration suggest one was for girls and the other for boys. Sizes varied up to 0.6-0,8 meters (60-80 cm) but the largest size was for the boy's' smock. Note the children are pictured with white smocks and strap shoes.
Au Louvre is a large department store in the centre of Paris. It was particularly well regarded for its luxury good. Many Americans shop here when visiting Paris. I'm not sure precisely when it was founded. Onr source reports rather obliqly that Le Louvre dates to the time of the extension of the rue de Rivoli under the Second Empire. The Second Empire or the Imperial regime of Louis Napleon dates to about (1850-70). We know that it was an important Paris department store operating in the 1880s. At the time, au Bon Marché was its' major competitor. Le Louvre in 1893 had sales of 120 million francs and reported a profit of 6.3 per cent. It continues to be a major Paris store. Many American that visit Paris shop here, much as they do at Harrods when they visit London.
The Lovre department store offered differnt styles of childrens smocks in 1924. The store used the term "tablier". One style for boys was a "tablier cullote" meaning smock shorts. The ad copy does not include any clues as to gender suitability, but the models used in the illustration suggest one was for girls and the other for boys. Sizes varied up to 0.6-0,8 meters (60-80 cm) but the largest size was for the boy's' smock. Note the children are pictured with white smocks and strap shoes.
One style for boys was a "tablier cullote" meaning smock shorts. The ad copy does not include any clues as to gender suitability, but we believe this one was for a boy. The Au Louvre ad copy read, "TABLIER culotte mi-corps batiste filetée teintes modes culotte damier fantaisie assorti, orné poche de milieu, taille 0m40. Fr 9.50. En plus par 0m05, jusq. 0m65. >> .75." That means something like, "Smock shorts half-length threaded cambric dyed modes shorts checkerwork imagination matched, decorated pocket of medium, cuts 0m40. Fr 9.50. Larger sizes in 0m05 increments to 0m65. Fr. 0.75." This looks somewhat like the geginning of garments that would evolve into rompers.
We would guess this was a girl's smock, both because of the styling and the obviously girl model in theillustration. The Al Louvre ad copy read, "TABLIER en batisto filetée, écru, cortil, natirez oe mauve, forme nouvelle ernè sujet dròle application, taile 0m40. Fr 10.75. En plus par 50m5 jusq. 0m60 >> Fr. Fr. 0.80." That means something like, "Smock in batisto threaded, unbleached, cortil, will natirez oe mauve, form new ernè prone dròle application, size 0m40. Fr 10.75. In more by 50m5 jusq. 0m60 Fr. 0.80." This was the garment made in the smlest sizes here.
This looks to be a boy's smock, but a girl might have also worn it. We are not sure about this. The square neck nd pleats seem more common on boy's than girls' The Au Louvre ad copy read, "TABLIER beau Vichy écrq biaist et broderie marine, nattier ou rouge. Taille 0m40. Fr. 9.90. En plus par 0m05, jusqu'a 0m80. >> Fr0.90." That would mean something like, "Beautiful smock in gingham écrq biaist and marine embroidery, nattier or red. Cut 0m40. Fr. 9.90. In more by 0m05, until A 0m80. Fr0.90."
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