Galeries Lafayette: Coordinate Outfits (March 1937)


Figure 1.--Galeries Lafayette in 1937 offered these coordinated outfits for boys and girls. They of course could be purchased separately if mother only had a boy or girl, but they could be purchased toether if mother wanted to coordinate the outfits of a son and daughter.

Here are coordinated outfits for boys and girls. They of course could be purchased separately if mother only had a boy or girl, but they could be purchased toether if mother wanted to coordinate the outfits of a son and daughter. The top of the garments were styled similarly. Actually with similar defined waistline dresses, the tops were virtually identical. The dress here does not have a defined waistline so there is some differences. But till their r common stylistic features. The Galeries Lafayette ad copy for the girl read, "164-7959. -- Robe Baby popeline cuel ou rose, garniture , 0m.42 au 0m.55. 49 Fr." That translates as croquet, " Baby dresse Popeline sky blue or pink. Braid trim. 42-55 cm. 49 francs." The ad copy for the girl's bonnet read, "164-5275. -- Bonnichon gros-grain blanc, ciel, rose ou marron. 29 Fr." That translates as, "Bonnet , big grain white, sky blue, pink, brown. 29 francs. The ad copy for the boy's costume read, "164-958. -- Costume très belle popeline lavable, ciel ou rose, garni croquet 0m.42 au 0m.55. 49 Fr." This translates as, "Suit very good washable popeline, sky blue-sky or pink, braid trim. 42-55 cm. 49 francs." The translation of the girl's dress (robe) is simple. The boy's outfit is a little more complicated. Costume can be trnslated as both "outfit" and "suit". Suit can be used because the top and bottom were done in the samne material with coordinated styling. The sizes here are given in lengths. I'm not positive about the age equivalents, but would guess 1-3 years.







HBC






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Created: 7:37 PM 2/1/2008
Last updated: 7:37 PM 2/1/2008