Russian Mail Order Catalogs and Advertisements with Boys Clothing


Figure 1.--Here we see Russian advertising for childrens tights. It is an illustration from the packaging rather than a magazine advertisement. A Russian reader tells us he saw it in the store during February 2005. I'm not sure how to write the manufacturr, I think Amar

We do not have much information on Russian catalogs and clothing adverisements at this time. The subject is a little complicated. Hopefully Russian readers will provide some information. We assume that up until World War I and the Russian Revolution there were clothing advertisements in magazines and newspapers. These advertisements seem difficult to obtin. I'm not sure to what extent Tsarist-era publications surived in Soviet Russia. We are not sure if there were mail order catalogs, I think this was more of an American phemonenon. After the Revolution I do not think that there was advertising in newspapers and magazines, but have no actual information at this time. We do not Russian fashion magazines after World War II. These were not, however, commercial publications in that they did not actually offer clothes for sale. In fact the editors would include interesting notices advising readers not to bother them with requests asking where the fashions shown in the magazine could be obtained. We assume that since the dissolution of the Soviet Union that adverising now can be found in Russian newspaper and magazines. We do not know if there is a national mail order catalog.

Garments

We have archived a few pages from post-World War II Soviet fashion magazines showing a variety of different garments. We do not know if fashion magazines existed before the War. Some of the pages have the look of Western masil order catalogs, but as fae as we know the Soviets did not have actual mail order catalogs. At this stage of HBC's development we are archiving these dashion pages in the chronological section, if we have an actual date. If we can't date them we will archive them here by garment type. We can estimate the dates of the pages we archive here. We will eventually also add references to the garments archived in the chronological section here.

Chronologies

THe political changes that Russian has undergone in the 20th century has significantly affected the availability and even existence of advertising. We assume that up until World War I and the Russian Revolution there were clothing advertisements in magazines and newspapers. These advertisements seem difficult to obtin. I'm not sure to what extent Tsarist-era publications surived in Soviet Russia. We are not sure if there were mail order catalogs, I think this was more of an American phemonenon. After the Revolution I do not think that there was advertising in newspapers and magazines, but have no actual information at this time. We do not Russian fashion magazines after World War II. These were not, however, commercial publications in that they did not actually offer clothes for sale. In fact the editors would include interesting notices advising readers not to bother them with requests asking where the fashions shown in the magazine could be obtained. We assume that since the dissolution of the Soviet Union that adverising now can be found in Russian newspaper and magazines. We do not yet have examples of this advertising. Nor do we know if there is a national mail order catalog.

Fashion Magazines

Russia is not a country which springs to mind when one thinks of fashion, but the Soviet Union also had fashion magazines, including one specializing in children's fashions. The magazine was titled The Children Clothes Fashions. At this time we have no information on its publishing history. We do not know when it began publishing or when it ceased publishing. A Russian reader has provided some images from a 1975 issue. Soviet fashion was restricted by a variety of factors. One was there was no real market driven consumer economy as in the West. Another factor was Communist policies of limiting contacts with the West by restricting access to Western publications and media. This Russian designers dod not enjoy the same access tontrends in other other countries that Western designers enjoyed. Even so we note Western Western styles and fashions affecting Soviet clothing, usally with a time delay.






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Created: 3:00 AM 4/20/2005
Last updated: 6:52 PM 5/4/2010