United States Magazine Adverisements: Right-Posture Boys' Clothing (1920)


Figure 1.-- This 2-page advertisement spread for Right-Posture boys clothing appeared in the "Saturday Eveing Post" (March 20, 1920). The artist was Frank X. Leyendecker, a noted early 20th century illustrator. Right-Posture was a brand name for the Snellenburg Clothing Co.

This 2-page advertisement spread for Right-Posture boys clothing appeared in the Saturday Eveing Post (March 20, 1920). The artist was Frank X. Leyendecker, a noted early 20th century illustrator. Right-Posture was a brand name for the Snellenburg Clothing Co.. The Saturday Evening Post was one of the most important American magazines at the time. A 2-page advertising spread suggests that Snellenburg was an important manufacturr at the time. The illustration shows the boys playing marbles. They wear a variety of outfits. Most illustrations in clothing catalogs and magazines show American boys wearing flat caps and to a lesser extent beanies. The boys wear various suit, both Norfolk suits and a single-breasted suit. One boy wears a sleeveless sweater. All the boys wear knickers showing how common knickers were in the 1920s. The boys all wear black long stockings and high-top shoes. We see another Snellenburg advertisement in the Post for October showing suits, knickers, and arange of other fashions.






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Created: 11:15 PM 2/15/2008
Last updated: 7:43 PM 12/26/2013